Mahindra resolves BE 6e Electric trademark issue
Mahindra recently launched the BE 6e and XEV 9e electric SUVs on November 26, 2024, as part of its 'Electric Origin' product portfolio. Positioned as a key player in Mahindra's foray into advanced electric vehicles, the vehicles are designed on the company's INGLO platform to be innovative and sustainable. However, the name BE 6e has triggered a trademark issue raised by IndiGo's parent company, InterGlobe Aviation Limited. It's 6e Trademark dispute clarification Mahindra's BE 6e trademark application under Class 12 (Vehicles) has been opposed by InterGlobe Aviation, which claimed that its registered trademark "6E" is widely recognized in the aviation sector and may therefore constitute infringement. The airline claimed that Mahindra's BE 6e could create confusion and dilute its brand image. However, Mahindra has clarified its stance. In a recent statement, the company emphasized that its trademark is different from that of IndiGo. Mahindra explained that the 'BE 6e' refers to the specific vehicle and not the standalone '6E' used…
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