John Abraham stars in new Aprilia RS457 campaign
Piaggio Vehicles Pvt Ltd, the parent company of Vespa and Aprilia, has launched a new digital campaign for its newly launched Aprilia RS457. Starring Bollywood actor and motorcycle enthusiast John Abraham, the campaign promises to change the narrative of motorcycle advertising. The Aprilia RS457 has already captured the attention of performance-minded motorcycle buyers in India. Under the auspices of John Abraham, Aprilia aims to deepen its connection with riders by focusing on more than horsepower and design. The campaign aims to explore the mental and emotional connection between a rider and his motorcycle. A new era in motorcycle advertising Conceived by creative agency Centrick and directed by Nigel Simpkiss, the campaign is a departure from traditional motorcycle advertising. Rather than focusing solely on technical specs, the four-part series delves into the emotions associated with motorcycling – freedom, excitement, solitude and adrenaline. The first film in the series, titled "FUN," is now available online. The film features stunning visuals and a…