Episode 107 – Using a Run Sheet and Designing the Perfect Event –
What is an event run sheet? And why is it an essential tool for running a successful event - whether you're a planner or an exhibitor? Michelle Nicole McNabb, owner of Emenee Marketing 'n' Events, explains! Michelle Nicole serves the B2B market to prove event ROI, address and alleviate the stress of event production, and execute activations that align organizer and sponsor intent to generate measurable event ROI. 5 stages of designing an activity run sheet: 1. Event Clarity 2. Develop an effective customer journey 3. Monetize, optimize and prove campaign ROI 4. Implement the six foundations 5. Project management and personnel management This framework is great for events that have a commercial intent (not social or logistics driven). I use this framework if I'm working with specific exhibitors/sponsors, or if I'm at the conference level and on the production side. The framework remains the same - the execution is different. In addition to finding the right events, consider what…