Volkswagen Group’s brand heritage: from Skoda to Lamborghini
German car brands are known for German engineering and excellence in the automotive field. They are in a class of their own. public More than just a name, it is a general term for many companies. Its headquarters is located in Wolfsburg, Germany. The company's portfolio includes several namesake companies with iconic leading brands that can satisfy any customer and all their preferences. Today, the Volkswagen Group is one of the largest and most important players in the automotive industry. Initially, it was just a car brand. Since 1937, the Group has grown into one of the most diversified companies with iconic brands. With operations on every continent, Volkswagen has successfully launched high-quality cars that are favored by consumers around the world. The core of the group is of course the most important brand. "Volkswagen Passenger Cars". Always extremely reliable, practical and sometimes sporty. These cars mean a lot to people all over the world. Of course, the Group's influence…
Volkswagen’s new India strategy: local partnerships
Volkswagen has decided to sell its stake to a local partner in exchange for ownership of the Indian market. The brand has made several statements about this major decision, including failing to penetrate the market despite huge investments, calling its cars "over-engineered" and not on the right path in the Indian market. These statements were made by Klaus Zellmer, the global CEO of Skoda Auto, the man behind Volkswagen's strategy and investments in India. What is the problem behind Volkswagen's failure in the Indian market? “The company is developing new cost-competitive cars to consolidate its lower market share against "over-engineered" European cars that have failed to succeed.The problem, he said, is "over-engineered" cars, which are often expensive. Indians prefer affordable cars over mechanically well-designed ones. He also stated,On the reasons for negotiating with potential local partners - It is understood that Mahindra & Mahindra is the frontrunner. We have been operating in India for more than 20 years, but have…
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