Grand Slam: Nike Tennis Shop-in-Shop at Sporting Life
The Nike Tennis brand reaches a pivotal moment when the Sporting Life store on Toronto's iconic Yonge Street transforms into a must-visit premium tennis shopping destination. Task by mint green group, Large headquarter company. Redefining retail innovation through thoughtful curation, creative artistry and a commitment to sensory engagement. The mission was clear: create an enhanced sensory experience that firmly positions the Nike Tennis area as a cornerstone of the store. The results exceeded expectations and achieved: Sales increased 105% in six months. Overwhelmingly positive feedback from customers and employees. This dynamic space takes Nike Tennis retail excellence to the next level. Key highlights of the revamped space include: Tennis wall: An eye-catching visual display made entirely of tennis balls designed to attract customers.Custom glass table: Artfully crafted from hundreds of tennis balls, this table serves as both a functional and artistic centerpiece.Referee chair mannequin display: Take the latest Nike tennis trends to dramatic heights.3D Scoreboard: It is a surreal installation…
Slam Dunk for Wheelchair Basketball Accessibility
Author: Barbara Palmer When Richmond, Virginia, hosts the 2024 Wheelchair Basketball National Championships in April, the Richmond Area Visitors Bureau partners with local organizations with expertise in disability etiquette to ensure athletes have an inclusive and welcoming experience throughout the destination. Over two weekends in April, more than 1,100 athletes gathered at the Henrico Sports and Events Center outside Richmond, Virginia, for 100 teams to compete in the 2024 Wheelchair Basketball National Championships. The tournament is the largest adaptive sports series in the United States and is hosted by the National Wheelchair Basketball Association (NWBA), the largest disability sports organization in the world. The event is hosted in conjunction with the NWBA by Sportable, a two-year-old adaptive sports nonprofit based in Richmond. the Richmond Area Tourism Organization, which promotes Richmond and four central Virginia counties; and the Henrico Sports and Recreation Authority, which develops the Henrico Sports and Events Center, which opens in fall 2023. In July, NWBA CEO Brandon…
Jeep, Ram dealers slam parent companies for ‘degrading’ brands
A US dealer group has launched a scathing critique of the parent company of Jeep, Ram, Dodge and Chrysler, accusing it of mismanaging its American brands. The United States was once the most profitable market for Stellantis — the parent company of the aforementioned brands following the 2021 merger of Fiat Chrysler Automobiles (FCA) and PSA Peugeot Citroen — but it has faced some major hurdles recently. Reuters Stellantis' operating income fell 40% in the first half of 2024, while Ram and Jeep sales in the United States fell by more than a third compared with 2019, the report said. Hundreds of new car deals available through Automotive Expert Act now. Let the experts work for you and reap the rewards. Browse now. In a letter to Stellantis CEO Carlos Tavares, Stellantis National Dealer Council Chairman Kevin Farish, who runs a Jeep, Ram, Dodge and Chrysler dealership in Virginia, accused the company of ignoring warnings, leading to a "disaster" for…