Ford Slows Bronco Production As Sales Slip Far Behind Jeep Wrangler
Ford slows Mustang production as sales lag far behind Jeep

Ford recently unveiled the 2025 Bronco and reintroduced the entry-level Base trim go through Brad Anderson November 21, 2024 20:42 Four hundred workers will be reassigned to the Dearborn Engine Plant and Monroe Parts Depot. The Michigan plant where the Bronco is built will maintain its production schedule with a crew of three. Ford Bronco sales fell 15.9% in the first three quarters of 2024 compared with 2023. Ford's Mustang no longer runs as freely as it once did. Ford is slowing production after falling sales but is opting for a softer landing than some rivals. The automaker will not lay off employees directly like Stellantis, but will reallocate about 400 workers to other plants. In a memo sent to employees this week, automotive news And confirmed by Ford, the automaker announced it will "reduce our production line speeds to better meet customer demand for the Bronco." In other words, that means production will slow down, and those 400 workers…

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Toyota bets on hybrids as electric car demand slows

Toyota is keen on hybrids, but has not committed to full electrificationToyota is doubling down on hybrid technology as the electric vehicle market shows signs of slowing. The company is shifting its focus to hybrid models across its Toyota and Lexus ranges, challenging the industry's assumptions about a fully electric future.Here are the key points of Toyota's strategy:Hybrid vehicles are more popular than pure electric vehiclesToyota Motor Corp. is planning to convert most of its product line to hybrid models, a major shift nearly 30 years after the launch of the Prius, the world's first mass-market hybrid car.The strategy contrasts with the push by many automakers to an all-electric future, with Toyota executives seeing hybrids as offering a viable solution amid slowing demand for electric vehicles and ongoing technological challenges.Multi-channel approachToyota's "multi-path" strategy includes hybrid vehicles, electric vehicles, hydrogen fuel cell vehicles and potential future technologies. This diversified approach allows the automaker to adapt to different market demands and regulatory…