GBTA releases SMM Wheel update
GBTA has updated its handy SMM Wheel to better cover how strategic meetings management programs are evolving to meet today’s needs. The Global Business Travel Association (GBTA) has updated its Strategic Meetings Management (SMM) Wheel to better reflect how companies manage meeting processes, spend, volume, standards, suppliers and data across the enterprise to ensure they achieve measurable business goals that align with the organization’s overall strategic objectives. GBTA’s SMM Wheel has gone through several iterations since it was first introduced in 2003, with the most recent update coming about eight years ago. “As the SMM category itself and the content that drives the Wheel matured and evolved, especially in the wake of COVID-19, the GBTA Meetings & Events Committee wanted to update it to better reflect the different ways strategic meetings management programs are managed today,” said Henrietta Balint, GBTA European Committee Member. “We also wanted to give it a new aesthetic, a new look and feel.” As with the…
Explore the latest exhibition information and industry trends at ASAP Expo Magazine. Your one-stop platform, bringing together global exhibition highlights, industry trends and in-depth analysis, to help companies accurately connect with the market and seize business opportunities.
