Dealerships say goodbye to window stickers, hello to dynamic numbers
Some U.S. dealers are moving to digital price tags so they can be easily updated as specifications and prices change. DiCoSo, the German company that developed the technology, has already rolled it out to 240 European dealers, and now it's starting to catch on in the United States, too. Digital price tags are also making their way into other retailers, including Kroger, raising concerns about dynamic pricing strategies. Since the passage of the Automobile Disclosure Act of 1958, all new cars in showrooms have had to be clearly labeled with the price and key information about equipment and shipping costs. We call it the window sticker, or Monroney, after the bill’s sponsor, Senator Mike Monroney. But stickers are on the way out as they are replaced by electronic versions. var adpushup = window.adpushup = window.adpushup || {que:()}; adpushup.que.push(function() { if (adpushup.config.platform !== "DESKTOP"){ adpushup.triggerAd("4d84e4c9 -9937-4f84-82c0-c94544ee6f2a"); } else{ adpushup.triggerAd("6a782b01-facb-45f3-a88f-ddf1b1f97657"); } }); A German company called Digital Communication Solutions (DiCoSo) created its…