W Hotels launches first-ever “Hotel Stories” brand campaign
Listen to audio "Hotel Stories" establishes W Hotels as a dynamic space for self-expression as stars tell the stories of their stays. W Hotels, part of the Marriott Bonvoy family of more than 30 brands, announced the launch of a new non-traditional brand campaign, Hotel Stories. Each story is shot in an editorial documentary style, written by Pat Regan, creator of the Emmy Award-winning series Hacks, and features iconic female stars, including Chloë Sevigny, Miranda Makaroff and Ziwe, among others, tell the story of one of them - telling the story of an unexpected experience they had while staying at a W Hotel. George Fleck, senior vice president and global brand head of W Hotels, explains the philosophy behind the new collection. “At W Hotels, we view our spaces as dynamic canvases where self-expression takes center stage and authentic stories unfold,” he said. From its inception, W Hotels has positioned itself as a distinctive brand. Hotel Legend embodies this value…
Swimma’s Customer Success Stories
What was the inspiration for Swimma? My two daughters inspired the creation of Swimma. I wanted to be able to spend quality time in the water with them, they had loved swimming since they were kids, and I would make excuses because there was no swim cap that would fit my long braids. This frustration has been brewing for years. I realize I'm not the only one facing this problem. Traditional headgear, such as swimming caps and shower caps, are often not suitable for different hairstyles, such as afros, braids, braids, and braids. Swimma solves this problem by offering a range of sizes to suit a variety of hair types and styles. My hair is not unique in South Africa and there are many people like me who struggle to find the right swimming cap. Swimming caps are required in our gyms with memberships. But the "one size fits all" hat was too small, which meant I didn't use the…
India’s Classic Cars: Timeless Stories on Wheels
The road of time is paved with stories. Some are loud, chrome and roaring. Others hummed softly, almost as if whispering stories from a bygone era. Classic cars fall into the second category. They are more than just vehicles. They are bookmarks in history, frozen moments in design and engineering that remind us of where we come from. Globally, these cars are symbols of progress, but in India they carry a unique cultural nostalgia. They are stories of palaces and dirt roads, of princes and middle-class revolutions. However, many of us misunderstand vintage cars. Are they antiques? Or a classic? What makes a car retro? Are they legal? It's simple if you look closely, but it takes a long journey to truly understand. decoding the past classic car Defined by age, a classic car is a car that serves as a monument to the era in which it was produced. Globally, a classic car is any car that is more…
Event Trends 2025: Cooking Stories
5 hot trends in event food stations, from Hanging Surf & Turf to CBD Ramen. Event food stations have become dazzling displays of culinary art, inviting attendees to enjoy a creative and multi-sensory dining experience. They celebrate flavour, culture and individual expression and reflect overall culinary trends such as the use of fresh, local ingredients and personalized dining. The following is Constellation Culinary Group Five top event food station trends for 2025. Hanging Surf and Turf. A multi-dimensional tasting journey including tomahawk steak slathered in herb butter, baked potatoes, oysters cooked on lava, and a seafood medley of shrimp, tuna and braised octopus, finished with miso butter and baked Rich smoky flavor. French Country Inspiration. The station features modern interpretations of French classics, including Miami-style Croque Madame croquettes, French onion soup with crispy bread, planet-shaped truffle mushroom tart with gluten-free cookies and Egyptian-style pancakes with lamb shank, date puree and orange. Flower yogurt, chopped pistachios and honey. The station design…
Event Marketers’ 10 Most Read Stories of 2024
Roundup: The 10 most-read stories for event marketers in 2024 Please enable JavaScript to view this site.
3D tours tell stories
Hop & Vine Inn offers virtual 3D tours of unique spaces. ||Courtesy of Hope and Vine InnFernvale's Hops and Vine Inn, A video is worth a thousand words. That's the philosophy of owners Daniel and Amber Genzink, who use Matterport 3D tours to introduce their facility to potential customers. The Hop & Vine Inn is an unusual hotel, converted from a former family home with eight townhouses in a wing. Amber Genzink said giving planners and others the chance to see its unique landscape on a 360-degree tour is especially helpful because many visitors come from hours away. "You can click in, just like you're walking around in there, and when you want to see a little further, you can rotate, twist and bend, just like you would in real life," she added. "You can move seamlessly from one space to another through the common areas."She added that hotel units vary in size and amenities. Planners may use 3D tours…
Success Stories of Happy Culture Entrepreneurs
What started as a passion project in a home kitchen has grown into a thriving health and wellness brand. Marc and Manon, visionary founders happy cultureturning their love of kombucha into a booming business. Happy Culture specializes in making delicious functional drinks that are quickly becoming popular among health-conscious consumers. Learn about their entrepreneurial journeys, the challenges they overcame and their advice to businesses aspiring to enter export markets. What is the inspiration for Happy Culture? After completing my studies, I spent some time traveling with the intention of investing in personal development and exploring life from a new perspective. This journey deeply connected me to the beauty of life and I returned to South Africa with a wealth of inspiration and passion to make a positive impact. During this time, my entrepreneurial spirit was energized and I longed for meaningful pursuits. I also developed a keen interest in health, happiness and overall wellness. Combining these passions, the vision of…
Success Stories of Happy Culture Entrepreneurs
What started as a passion project in a home kitchen has grown into a thriving health and wellness brand. Marc and Manon, visionary founders happy cultureturning their love of kombucha into a booming business. Happy Culture specializes in making delicious functional drinks that are quickly becoming popular among health-conscious consumers. Learn about their entrepreneurial journeys, the challenges they overcame and their advice to businesses aspiring to enter export markets. What is the inspiration for Happy Culture? After completing my studies, I spent some time traveling with the intention of investing in personal development and exploring life from a new perspective. This journey deeply connected me to the beauty of life and I returned to South Africa with a wealth of inspiration and passion to make a positive impact. During this time, my entrepreneurial spirit was energized and I longed for meaningful pursuits. I also developed a keen interest in health, happiness and overall wellness. Combining these passions, the vision of…
Entrepreneur Success Stories: TUNL – Import and Export License
TUNL is helping hundreds of South African businesses “unlock exports”, making international shipping affordable, transparent and simple. They are dedicated to providing export services to businesses of all sizes. Whether you're a small start-up or an established enterprise, they have the tools and resources you need to navigate the complexities of global trade with ease. How did you get started? Matthew and I founded TUNL in 2022. In our previous ventures, we both suffered from the limited and expensive courier options available to businesses in South Africa. After arranging interviews with approximately 20 South African businesses and researching the technology-enabled express options that existed in other markets, we realized there was a huge need and opportunity for an enabler like TUNL and got to work. What advice do you have for new exporters? We’ve noticed that first-time international shippers often make similar mistakes or have similar knowledge gaps. We think the following information is essential to know before shipping your…
1920s Art Deco gas station tells classic car stories
"If walls could talk" What stories do you think a 100-year-old gas station can share? I particularly like the history of gas stations because my family is in the fuel industry. As of 2023, it has been a century since my great-grandfather built gas stations in northern Utah. I found myself transported back to historic Stone Avenue in Tucson, Arizona, where a charming ice cream cone-shaped building has stood relatively unchanged in shape and condition for a century. Many people pass it on busy streets every day and may not give it a second glance. The design was completed by Cecil H. Moore, who lived from 1913 to 2009. His project portfolio is extensive (almost entirely Tucson-centric), with more than 350 projects completed during a 40-year career. newspaper excerpt My fascination with ice cream cone architecture accelerated as I delved deeper into online newspaper archives. One website I browsed had over a billion pages at my fingertips - all I…
Episode 088 – Live Event Success Stories! with Forrest Reed
You're about to hear a success story from a recent live event! Joining the podcast today is Forrest Reed of USA Insulation, who will share his experience at a recent live trade show. Live events are back and they are safe. I recently had the pleasure of interviewing some guests on the Trade Show University podcast and we heard from them about how safe these events are and how engaging these events are. To give you a case study of how these events work for exhibitors, I invited Forrest Reed, Trade Show and Events Manager for American Insulation, to the show. Forrest just attended a live event and shared his success story with us! I don’t want to give anything away, but his company’s results at the show exceeded their pre-pandemic results!! Not only did he tell us about his experience at the show, he also shared some of the tips and techniques he used to achieve success! Contact Forrest…
Episode 141 – Big Show Success Stories – Lessons Learned
The lessons learned from success stories are important to companies large and small. It was an honor to have a small startup manufacturer share the success story of its innovative product at a major industry show with over 70,000 attendees! Steve Waddell is President and CEO of Nasoni. Steve's desire to have a greater impact on people's lives and the environment led him to develop an innovative bathroom faucet that conserves water while improving functionality. The tagline is "Better for you, better for the planet." We discuss: How helpful was having a plan in preparing for this event? What other tips or tools did you use to prepare? Many people give away items with their logo on them, but you didn’t go the conventional route. What did you find? Did it work? What did people find interesting or innovative at your booth? What else did you use in your booth to attract attention? Steve’s key takeaways: KBIS is the largest…
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