U.S. tariffs on foreign imports: income and escape strategies
President Donald Trump's new tariffs on foreign imported goods aims to bring considerable income to the US government by taxes from Mexico, Canada and China. However, the government's ability to collect these tariffs has been reviewed. According to a report from Goldman Sachs, exporters are looking for a method of bypassing these financial obstacles, which may cause billions of dollars in the US expected income loss. Please also read: Trump's extensive tariffs on Global Trade Branch to Mexico, Canada and China Last weekend, Trump announced the 25 % tariffs on imported imports from Mexico and Canada and 10 % of China's commodity tariffs. Although these measures may reduce the federal budget deficit, the actual challenges collected by tariffs may hinder this result. The INDEXBOX platform emphasizes the potential income of these tariffs; however, the Goldman Sachs report shows that the clever tariff strategy can reduce this forecast by $ 30 billion. The most common method of evasion determined by Goldman…
The four experience strategies we like
NRF 2025 idea: the four experience strategies we like Please enable JavaScript to view this website. (Tagstotranslate) Genai (T) SWAG (T) NRF
11 Lead Generation Strategies for New York City Event Planners
If a tree falls in the forest and no one hears it, that's okay. Likewise, if the events you planned last year were outstanding, it doesn't matter if you don't have a ton of prospects for more events. In other words, becoming an event planning guru is only one aspect of success. The other aspect is generating a steady stream of leads and guiding them through your sales funnel. In this article, we share 11 lead generation strategies for New York City event planners. Develop a lead generation strategy for each stage of the sales funnel Your lead generation strategy will be more effective when you implement strategies for each stage of your sales funnel. Your sales funnel represents the entire journey your customers take from learning about your event planning services to booking your agency to plan their next big event. Lead generation strategies to increase brand awareness Brand awareness begins when people who are part of your target…
Sponsorship strategies that get results – trade shows
Recently, Al Mercuro invited me to contribute to his "Daily Industry Jargon" series on LinkedIn, and I shared a basic definition of sponsorship, as well as one of the key tips for exhibitors to consider: But there are so many more ideas for using sponsorships at trade shows! For starters, it’s important to know what your sponsorship goals are – what do you want to achieve? Understanding this will help you determine which sponsorship makes the most sense. For example, if you want to connect with attendees, it doesn't make much sense to spend money on tote bags with your logo. But sponsorships are often bland and simply create a sea of signs around the convention center. So why not keep things interesting? Here are some examples that go beyond logos to let you get creative: If you need more inspiration, here are some posts from the Trade Show Insights archives: What types of creative sponsorships have you seen or…
Winning Strategies for Booth Staff Success – Trade Shows
I've been having a lot of conversations lately about booth staffing. Exhibit managers told me they were frustrated with the team's performance at the booth or even whether they showed up at the right time. Attendees were annoyed when staff jumped on them or shoved items at them as they passed the booth. Now, these are not new challenges by any means. Poor booth staff may be an ongoing problem for many exhibit team leaders (or even you), but it's not insurmountable. Over the years I have worked with many exhibition teams to improve the behavior of their booth staff. I’ve also published a few blog posts and podcast episodes before that included booth staffing tips. So in this episode, we're going to dive into Trade Show Insights Archives of some booth staffing strategies. You'll hear the following excerpt (click to listen to the full episode or read the blog post): For a more in-depth look at what exhibitor education…
5 Social Media Strategies to Make Your Event Hot
Most event planners dream of having their event go viral. The massive impact, explosive brand recognition, and street cred that come with a viral marketing campaign are all powerful temptations for people to go to great lengths to “go viral.” But here’s the thing: Event planners don’t let events go viral. Attendees and social media users made the event go viral. So, the job of an event planner is to Create a killer social media campaign It implements all the elements that encourage users to create, share and participate in campaign activities. In this article, we share five social media strategies to help you do just that. 1. Use social media marketing to tell the story of your event Storytelling is a powerful marketing strategy, and social media is the ideal medium to tell the story of your campaign. The top social media marketing campaigns of 2024 use storytelling to engage your audience. Airbnb, for example, leverages storytelling by inviting…
Innovative design strategies for tomorrow’s events
Expo! Expo! IAEE's 2024 Annual Meeting and Exhibition delves into the inner workings of exhibitions and events, offering six unique learning tracks from thought leaders Beth Surmont, FASAE, CMP Fellow, CAE, Smithbucklin Vice President of Event Strategy and Design | 360 Live media. She will introduce at the conference, Shaping the future of exhibition design. It's one thing to keep up with trends, but it's another thing to stay ahead of the curve. In this unique session, Beth will explore what's coming to redefine the exhibition and event experience. Get ready to think big, challenge the status quo, and get actionable strategies to elevate your next trade show. This dynamic meeting will consist of three parts: Foresight: Use a forward-looking approach to imagine events in the near future. Interactive Solutions Session: Rapidly ideate and collaborate around possible solutions. Share results: Not only will participants learn from each other, but all ideas will be collected and published into a white paper,…
Dana Teague’s Time Management Strategies
CHICAGO — Dana Teague, general manager of High Performance Expo trade show director and her key time management strategies. 1. What lessons did you learn about time management early in your career? There are a lot of time management lessons that I wish I had learned earlier in my career, but I ended up learning them along the way. I am much more organized and organized now than I was earlier in my career. Some of the more important lessons I’ve learned are the importance of scheduling, delegation, and prioritization. The better I get at these skills, the more productive I will be. 2. What unique time management challenges do event professionals encounter, and how can you avoid them? Event planning tends to be cyclical and ramp up dramatically in the weeks and months leading up to the event. It's important to stick to a daily schedule and plan as far in advance as possible to avoid last-minute stress. Ask…
Coping with Tariff Rising: Tariff Minimization Strategies
Donald Trump supports tariffs. Ahead of the 2024 election, he called himself a "tariff man" and said tariffs were "the greatest invention ever" and "the most beautiful word in the dictionary."While specific details of Donald Trump's tariff plans have not yet been released, he has made multiple public statements about the tariffs he is considering. At a rally in North Carolina, he proposed imposing 10-20% tariffs on all imported goods. He also said he would impose a 25% tariff on Mexican imports if Mexico did not help curb the flow of immigrants and drugs across the border. He also suggested imposing tariffs of 60% to 100% on Chinese-origin goods.So, what can importers do to prepare? a lot of!First, what are tariffs?A tariff (also called a tariff) is a tax levied by the government on the value of imported products. Tariffs vary by country and specific product. In the United States, tariffs are collected by U.S. Customs and Border Protection (CBP)…
Financial Strategies for Small Business Success
Financial management is critical to the growth and sustainability of small businesses where resources are sometimes scarce. Successful financial management requires more than just balancing the books; It involves strategic planning, forecasting and decision-making that are consistent with the long-term goals of the business. Proper financial management can improve operational efficiency, reduce costs and increase profitability, which is crucial to survive and expand in a competitive market. Running a small business can often feel like steering a ship in rough seas. Financial management is both a compass and a sail, guiding you through challenges and driving your business to success. Every decision affects your bottom line, and in an environment like this, professional assistance like an experienced accountant can play a vital role in optimizing financial operations and maintaining the health of your business. Key financial challenges facing small businesses Small businesses are particularly vulnerable to a myriad of financial challenges. A significant barrier is limited access to capital, making…
5 Proven Strategies for Building Your Event Planning Brand
Breaking into the events world and making a name for yourself in New York can be challenging. As one of the largest markets for event planners, New York City offers both unlimited growth potential and fierce competition. So, what can you do to stand out from the crowd? Try these five proven event strategies to build your event planning brand. 1. Find your event niche and make it a perfect fit If you find your niche in the industry and focus on your strengths, you'll have the best chance of becoming a great event planner. Think about what types of campaigns are most successful for you and who your target audience is. Then, create customer persona Help you learn more about your ideal customer. The more you can hone your strengths as an event planner and identify the audiences that resonate with them, the easier it will be to build your event planning brand. Just starting out and not sure…
5 strategies for high-connectivity events
It’s no longer enough as event organizers that we create space and then step back and let our attendees do their social work. We have to make it easy for them. Author: Beth Sulmont Stickers that show whether they're a cat person or a dog person, or a button to share something they're really good at, are easy and fun ways to incorporate sharing into your campaign. Our lives are becoming increasingly digital, and most of our communication is now done through typing. Whether texting with friends and family via Zoom, Teams or Slack at work, or chatting using AI tools, we all spend a lot of time "talking" without even opening our mouths. It scares me a little because it's so simple Digital interactions make it more difficult for us to communicate face-to-face. By typing we can edit and improve our text and add GIFs and emoticons to make our chats more interesting and engaging. Most importantly, research, including…
Coping with Regulatory Pressure: Strategies for Success
By Rebecca Yeager, Export Solutions Regulatory Explosion – Drinking from a Fire Hose! The regulatory landscape has been changing recently. In fact, I find it hard to keep up - and I'm what some would call "experienced"! One day I told a coworker that I didn’t have a single simple question to answer that week! In fact, I said the same thing to a BIS licensing officer, and he agreed that there aren't many easy answers to this question. number: To date, 39 Federal Register notices have been issued to the U.S. Department of Commerce's Bureau of Industry and Security (BIS). In 2023, BIS published 44 Federal Register reports. The U.S. Department of State's Bureau of Defense Trade Controls has received 52 Federal Register notifications. Not to be outdone, the Office of Foreign Assets Control (OFAC) has issued 191 Federal Register notices! These Federal Register notices involve enforcement actions, proposed rules, final rules, supplements, and, in certain limited circumstances, the…
Using digital incentives: Strategies for better global
Almost every aspect of business involves doing things digitally, including motivating your target audience. These powerful virtual attractants come in many forms. But what are digital incentives? What makes them so beneficial to your business and its customers? In this article, you’ll learn what digital incentives are and why they help increase customer loyalty and engagement. What are digital incentives? Digital incentives are any virtual-based rewards. Companies can use this incentive to motivate shoppers to press the “add to cart” button. These rewards can also motivate customers to complete specific actions. Examples of numerical incentives: promo code virtual gift card Sweepstakes cash back rewards store credit Access premium digital content How digital incentives keep customers engaged and loyal Now that you’ve got the basics down, it’s crucial to understand why Rewards and incentives Works great. That’s why digital incentives can attract customers while keeping them loyal to your business. Convenient for customers and companies The cornerstone of business success means…
Strategies for Sustainable Success – IAEE
Expo! Expo! The IAEE 2024 Annual Meeting and Exhibition delves into the inner workings of exhibitions and events, offering six unique learning tracks from thought leaders such as Rachel Boehm, NBC-HWC, PhD. Rachel Boehm Candidate and CEO, Coaching & Consulting LLC. her meeting, Maximize Performance, Minimize Burnout: How to Thrive Under Pressurewill reveal the hidden secrets of sustainable success. In the adrenaline-fueled world of events, we are the commanders of chaos—juggling leadership demands, debating logistics and battling daily burnout. What if there was a way to thrive in this whirlwind without sacrificing your sanity? Rachel's class isn't your typical self-care talk—it's a revolution. From ninja-level productivity strategies to boundary-setting magic, she's flipping the script on burnout culture and rewriting the rules of the game. Participants will learn how to take back their power, unlock their potential, and become the unstoppable force they were meant to be. Rachel shares how to say goodbye to burnout and hello to a new level…
Strategies for success before, during and after the show
Strategies for success before, during and after the showTrade shows are a unique opportunity to interact directly with your audience, showcase your products and make valuable connections. However, success depends on more than just what happens during the event. A comprehensive strategy covering the pre-, during and post-show stages is key to maximizing impact. Here's how to use each stage to increase engagement and take advantage of Entourage X's creative services.Preview: Build anticipation and drive trafficThe road to a successful trade show begins weeks before the show. It’s crucial to create excitement and make sure your audience knows where to find you.Creative marketing campaigns: Targeted digital marketing, including email and social media, can generate interest. Trailers like short videos or sneak peeks can build anticipation. Entourage X provides creative digital services to help you create a compelling pre-show event.Product preview: Giving a sneak peek of your new product or service before a trade show is a highly effective way to…
Using digital incentives: Strategies for better global
Almost every aspect of business involves doing things digitally, including motivating your target audience. These powerful virtual attractants come in many forms. But what are digital incentives? What makes them so beneficial to your business and its customers? Also Read: How Employee Advocacy Can Improve Brand Reputation and Engagement In this article, you’ll learn what digital incentives are and why they help increase customer loyalty and engagement. What are digital incentives? Digital incentives are any virtual-based rewards. Companies can use this incentive to motivate shoppers to press the “add to cart” button. These rewards can also motivate customers to complete specific actions. Examples of numerical incentives: promo code virtual gift card Sweepstakes cash back rewards store credit Access premium digital content How digital incentives keep customers engaged and loyal Now that you’ve got the basics down, it’s crucial to understand why Rewards and incentives Works great. That’s why digital incentives can attract customers while keeping them loyal to your business.…
Strategies to expand your marketing budget
Paige TownleyPhoto © Getty Images. In the competitive world of sporting events, marketing is a crucial but often costly endeavor for event planners and destinations. While planners focus on promoting their organization's specific events, targeting attendees, spectators, and sponsors to ensure successful turnout and participation, destinations often focus on promoting their location as a desirable venue and highlighting Local attractions, facilities and amenities to attract event organizers and attendees. Despite their differences, both groups are constantly looking for ways to expand their marketing budgets without sacrificing effectiveness. Even with limited funds, adopting smart strategies and leveraging available resources can have a big impact. Knowing your target audience and where to reach them can make your marketing efforts more efficient and effective. Know your target audience Maximizing your marketing budget starts with understanding and engaging your target audience. Without it, it seems impossible to ensure efficient resource allocation. As Melonie Sturm, senior vice president and managing director of Watauga Group, points…
Seasonal Marketing Strategies for New York City Event Planners:
New York City is a hub of events year-round, but certain seasons present unique performance opportunities for event planners. From festive holidays to action-packed summer, knowing how to adapt your marketing strategy to the city calendar can help you get more bookings and increase visibility. from new york fashion week and comic con US Open and Broadway, there's always a great way to tie in your event business marketing with something fun. Here's how to make the most of New York City's seasonal and holiday changes so you can plan your event marketing accordingly. Event planners have a blank canvas to plan incredible New York events. Winter: Holiday Parties and New Year Celebrations 🎉❄️ Winter in New York means holiday parties, corporate events, and New Year's Eve celebrations. When the city lights up with holiday decorations, it's the perfect time to market your holiday party event services. Use the holiday season to target corporate clients looking to host a memorable…
Strategies for Creating an Event Guest List
While it may seem simple to contact your key prospects (especially top executives) and invite them to your dinner or conference, actually getting them to attend can be more difficult. This is largely due to (but not entirely) not having their direct contact information. So how do you address this challenge of your event guest list and ensure your event stands out to your target audience? The following is a two-part question: Do you know who your key potential customers are? You have Correct Meaning contact them? Overcoming the Executive Dinner Challenge Getting executives to your dinner or event sounds easy. Just invite them! How hard can it be? But when it comes to execution, getting executives to your table is even harder. Without direct contact information (which you usually don’t), the challenge becomes significant. Often, associations and conference organizers are reluctant to share attendee lists due to privacy concerns and fear of spam. You appreciate it when it works…
Maruti, Toyota launch aggressive strategies
Toyota Innova Hycross Uttar Pradesh's tax break on hybrid vehicles appears to be an experiment that, if successful, could be implemented in other states as well. To ensure rapid adoption of electric vehicles, both the central and state governments are providing subsidies for electric vehicles. In Uttar Pradesh, users can now also save on hybrid vehicles by opting for powerful hybrid models from Maruti and Toyota. Inquiries for hybrid vehicles nearly doubled Uttar Pradesh is one of the largest car markets in India due to its size and large population. The Uttar Pradesh government has been actively promoting the state's economy and is keen on implementing new ideas. Therefore, the decision to introduce tax breaks for hybrid cars starts to make sense. It seems that Maruti and Toyota have lobbied for tax breaks for hybrid cars and their proposal has been accepted. The tax relief on hybrid cars has started yielding the desired results. This is evidenced by the growing…
15 Networking Strategies When Planning an Event
It's here before you know it- Event Planning Expo 2024 It’s right around the corner. Have you bought your ticket? More importantly, are you ready for the high-energy networking opportunities? This is not your average, run-of-the-mill conference. It New York City's Premier Conference Applicable to the events and hospitality industry. It requires a higher level of social skills to maximize every moment. Here is a list of networking strategies and skill-building reminders you can use at Event Planning Expo 2024. 1. Set clear online goals by October 15th Before you attend, determine your networking goals. Whether it's connecting with potential clients, finding new suppliers, or learning about industry trends, having clear goals will help you stay focused on networking and make the most of your time. 2. Research event planning expo attendees and exhibitors online Review the attendee and exhibitor lists ahead of time. Identify the key people or companies you want to contact and learn about their business so…
Navigating Business Loans: Key Strategies and Tips
The complexities of dealing with business loans can be daunting, especially when you are just starting out or looking to expand. With so many options available, it is vital to understand How to Get Business Efficiently secure a loan for your business needs. This guide will explore key strategies and tips for processing a business loan, helping you make an informed decision and set your business up for success. Also read: Unlocking new revenue streams: How businesses can leverage digital marketing services Understand your business loan options There is no one-size-fits-all solution when it comes to business loans. Understanding the different types of loans available is the first step in choosing a loan. Common loan types include: 1. Term Loan: These are traditional loans where the lender receives a lump sum of money and then repays it over a certain period of time with interest. These loans are suitable for long-term investments such as equipment or real estate. 2. SBA…
10 Strategies for Trade Show Success in 2024
Achieving trade show goals in 2024 requires a systematic and smart approach. Many aspects must be considered, including planning, effective execution, ongoing evaluation, and attractive booth design. Trade shows are on the rise, and companies exhibiting at these events have many benefits to gain. However, the trade show landscape is constantly evolving, and so too does the exhibiting strategy. Trade shows are highly effective events, sales, promotions and marketing tools that foster collaboration, networking events and innovation. They enable organizations to showcase their products and services to target audiences and visitors. Approximately 70% of businesses take notice of trade shows. As a result, successful trade show planning by brands increases brand awareness and brings in new potential customers. So the trade show era is escalating—and you’ll need a clear trade show strategy based on your goals to succeed. Read on to discover tips for achieving your trade show goals and objectives. Key steps to help you achieve your 2024 trade…
180 – Big Business Marketing Strategies for Niche Businesses –
Can a niche or micro-niche business thrive at a trade show? This guest brings a ton of big business marketing experience and offers tips and strategies that niche businesses can use to achieve huge success! Michaela S. Benn Publishes children's books for ages 3-8 centered around relationship dynamics among family members. (That's niche!) Her books are supported by rich resources to promote early childhood literacy, social development, and emotional learning. She is also a marketing coach and hosts a podcast on children's book marketing. We discuss: How to use large corporate event marketing strategies to reach an audience that supports small business owners Make good preparations for marketing and find suitable activities Predict opportunities to follow up with customers who have purchased and those who have not purchased. If you are a small business, how can you afford to pay for supplier events? How to decide on the right vending campaign? What strategies that you learned managing large events in…
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