SUPERZOO’s Brand Value Filter helps exhibitors and
LAS VEGAS – On SUPERZOO’s show app, attendees can navigate the show with greater intent by using brand value filters to find exhibitors that align with their priorities. According to the World Pet Association (WPA), which organizes the event, this tool can also help exhibitors stand out and attract a more focused audience. The filter will be piloted in 2023 and expanded in 2024. This year's categories include BIPOC-owned, philanthropic initiative, LGBTQ+-owned, locally sourced, American-made, sustainably sourced and female-owned. “We know SUPERZOO attendees aren’t just looking for high-quality pet products; they’re also looking for quality pet products. They’re also looking for ethical companies they’re proud to work with.” WPA Events Senior said Vice President Mike Karsting. “Brand Value Filters facilitate and simplify these connections by helping retailers pinpoint specific exhibitors across the vast show floor.” set yourself up for success SUPERZOO’s sales team reached out to exhibitors ahead of the event to share how opting into the program could increase…
SUPERZOO Report: Audience Growth and Quality to Rise in 2024
Las Vegas Super Zoo,Depend on World Pet Association (WPA) Mandalay Bay Convention Center From August 14 to 16, the market once again took the title of the largest pet products trading market this year, according to WPA. SUPERZOO 2024 welcomed more than 22,000 registrants, about 4,000 more than last year, and saw a 2% increase in the number of key retailers, buyers and decision makers. Its exhibition hall space expanded to 334,000 square feet, about 4,000 square feet more than last year, and more than 1,100 exhibitors. In addition, more than 1,100 new products made their debut at the show. "Our growth this year was no accident—it's the result of a strategic focus on quality," said Mike Karsting, senior vice president of the World Pet Association. "But it's not just about the numbers; it's about the impact these attendees bring. Our goal is to attract the industry's top players, those who are truly driving innovation and success in pet retail.…
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