James Finn reflects on events, authenticity and fandom
Audio Q&A: James Finn reflects on events, authenticity, fandom Please enable JavaScript to view this site.
Case Study: Edgefactory Launches Holiday-Themed Event in California
Listen to Audio When more than 1,200 Quest Software employees descended on the Anaheim, California Hilton for the company’s annual financial close celebration, NXT FY25, the venue looked more like something built for a music festival. So it’s no surprise that some attendees wondered if they were in the right place. Luckily, edgefactory’s creative branding made sure they knew where they were. Quest organizers wanted their event to be like the SXSW music and film festival held annually in Austin, Texas. They created an event that rivals the SXSW music and film festival. Defining themes “(Quest) really broke the mold,” said Brian Cole, president and CEO of edgefactory. “They didn’t want to play it safe. They wanted to make a statement. We had a huge challenge because last year at Virgin Las Vegas (Quest’s NXT FY24) was all sports-themed. It was probably one of the coolest events we’ve ever done. So we had to raise the bar, and we didn’t…
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