Thailand’s soft power shines at convention and exhibition industry summit
Soft power elements constitute a country’s attractive attributes. The 2024 Exhibition Industry Summit hosted by the Thailand Convention and Exhibition Bureau (TCEB) is an excellent example of simplifying the use of soft power in the exhibition industry. From the warmth of Thai hospitality to immersive experiences of traditional arts such as the traditional masked dance drama Khon, the fusion of Thai music and orchestra, and bespoke storytelling through gourmet cuisine, using local ingredients paired with fusion food presentations, Demonstrating the evolving modernity and inclusivity of Thai tradition and evolution. The summit offers an unforgettable cultural journey, blending business and identity. The summit showcased Thailand's industrial strength from a "business and trade" perspective, with more than 20 global exhibition organizers discussing Thailand's future industries. In particular, automotive innovation, digital transformation with artificial intelligence, and leadership in medical tourism have enhanced its role in ASEAN economic integration. Global exhibition organizers engaged with Thailand's Prime Minister and policymakers. Exclusive discussion on trends and…
Thailand’s advanced manufacturing ecosystem is on the rise
The exhibition industry, especially the advanced manufacturing exhibition industry, is experiencing significant growth, thanks to Southeast Asia's vibrant business ecosystem, strong infrastructure and strategic positioning. The industry has benefited from key initiatives aimed at promoting innovation and technology, creating an ideal environment for professional exhibitions. Thailand’s exhibition industry is poised for significant expansion, especially in advanced manufacturing (which involves the use of innovative technologies such as automation, digital tools and smart systems to improve production efficiency, precision and sustainability. Examples include robots on assembly lines and AI-driven quality control systems), a sector that is closely aligned with the country’s strategic goals. The Thailand Convention and Exhibition Bureau (TCEB) recognises the key role that a vibrant business ecosystem and strong stakeholder network play in driving the country’s exhibition industry, especially in high-value sectors such as advanced manufacturing. There are several factors that make Thailand a top destination for exhibitions in this field. Strategically located in Southeast Asia, Thailand offers easy access…
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