IAEE Preferred Partner 4imprint
Event gifts they’ll use throughout the year

Originally posted by 4imprint Offline events play an important role for organizations in many industries—from technology to healthcare to entertainment. Nearly 76% of event organizers believe that offline gatherings will become increasingly important to the success of their organization in the coming years. Regardless of the industry, when companies gather at conferences, trade shows, and other events, they want to stand out. One way to attract attention is through the creative use of event giveaways. The first step is to identify promotional products that people not only want but are most likely to use. Research from the International Promotional Products Association shows that 49% of people keep promotional products for more than five years. The most common reason they do so is that the product is useful. With this in mind, we explored promotional products for events that recipients would keep returning to. Celebration Drinkware Treat event giveaways as souvenirs. Nearly 40% of people said they keep promotional items because…