Newcomers, block parties and heroes on the field
CES 2025: Newcomers, Block Parties, and Field Heroes Please enable JavaScript to view this site.
Meet the women to watch in 2024: Jannat Choudhury
Chicago—— trade show director The (TSE) Women to Watch program was established in 2018 and annually recognizes outstanding female professionals in the trade show and exhibition industry. The Class of 2024 is made up of 10 industry professionals who have excelled in their work over the past year, and TSE spotlights each of them to hear their insights into their industry and careers. TSE spoke to Emerald Marketing Manager Jannat Choudhury, one of the women to watch in 2024, to learn more about her career, how to maintain a work-life balance and her advice on building a strong professional network. MADDY: Can you tell us how you got into the trade show industry? Was it a straight path, or was it unexpected? Heaven: Like most people, my journey into the trade show/event industry was unexpected. I started my journey with IFAE in 2016 and three weeks later, I attended my first Expo! Expo! Located in Anaheim, California. I had a…
“Twelve Days on the Tokyo Stock Exchange” 2024
The Society of Independent Exhibition Organizers (SISO) Annual CEO Summit brings together hundreds of executives from the trade show industry April 8-11 at the Ritz-Carlton Hotel in Amelia Island, Florida to High level education and networking. The number of registrations for this year’s SISO CEO Summit exceeded 300, returning to pre-pandemic levels.TSE held its annual Fastest 50 Awards and Summit at Resorts World Las Vegas from May 8 to 10, bringing together 185 registered attendees for impactful education and meaningful exchanges And lots of celebrations. The event kicked off with the annual awards ceremony, where this year's grand winners were announced as the Fastest 50 and Next 50 winners, and there was food and networking.JCK at RX attracted more than 17,300 attendees and more than 1,900 exhibitors at Venetian and Venetian Expo from May 31 to June 3, 2024. The show, which won the TSE's Greatest Trade Show of 2022 award at the 2023 Golden 100 Awards and Summit, added…
Top Thrills, Chills and Decorations from the 2024 IAAPA Expo
Top Thrills, Chills and Decorations at IAAPA Expo 2024 in Orlando Please enable JavaScript to view this site.
Lippman Connects appoints TSE as exclusive media partner
ARLINGTON, VA — Lippman Connects has named Trade Show Executive (TSE) as its exclusive media partner for the Lippman Connects Roundtable. Roundtables include seven events held throughout the year designed to bring event professionals together to discuss the best strategies for exhibit sales and attendee acquisition. These events are held year-round in Arlington, Virginia, and Chicago. “We know from years of ongoing surveys that the trade show professionals who participate in our roundtables and read TSE have a lot in common. Most importantly, they are relentlessly committed to excellence. By working together, both organizations are able to provide community with more of the insights and intelligence they’re looking for,” said Sam Lippman, President of Lippman Connects. As the exclusive media partner, TSE will provide the trade show and events industry with event information, follow-up coverage, highlights and announcements. "No media outlet reaches more executives, managers and professionals than TSE does at the Roundtable. Together with the Lippman Connects Roundtable, we…
CEIR says B2B is on the rise
In its latest release 2024 Q3 Indexthis Center for Exhibition Industry Research (CEIR) Announced that the U.S. business-to-business (B2B) exhibition industry is picking up after a slight slowdown in the second quarter of 2024. A more modest performance in completed activity, especially in exhibition attendance, brought the index value back to 87.7 in Q2 2024, following a post-pandemic record of 92.3 in Q1 2024. The increase to 88.8 was supported by strong performance in net square footage (NSF) and exhibitor participation in the third quarter. The total CEIR index (a measure of overall exhibition performance) in the third quarter fell by 11.2% compared with the same period in 2019, which was an improvement from the 14.6% gap in the third quarter of 2023. The index increased by 3.4 percentage points from the third quarter of 2023 and by 1.1 percentage points from the third quarter of 2023. Q2 2024. The latest results for Q3 2024 show a slight improvement relative…
3 ways to help your construction company stand out at trade shows
From networking with other companies, to laying the groundwork for growth, to establishing a framework for new business, there's a lot to love about trade shows. Before your construction company heads out to the next trade show, make sure your trade show booth is up to standard.Whether your company travels across the country or attends a local trade show, attending a trade show takes a lot of planning, time, and resources. Fortunately, with the right preparation, all the hard work will pay off. Here are three ways construction companies can stand out at trade shows.Choose a large boothBusinesses at a culinary trade show might be handing out delicious treats, companies at a tech show will want to wow with high-tech products, and those in the construction industry will bring their best when it comes to booth design. After all, when your industry is centered around architecture and construction, a simple pop-up booth or folding table and backdrop will hardly stand…
3 tech shows you don’t want to miss in 2025
Artificial intelligence, machine learning, extended reality (XR), virtual reality (VR), blockchain, sustainable technology and cybersecurity are expected to be important technology trends in 2025. This is one of the best ways to stay up to date with the latest technology trends, network with other professionals and companies in the technology space, and promote your technology by attending high-impact trade shows. Showcase popular and highly anticipated technology trade shows. brand. If you're wondering which tech shows are worth attending, here are three you can't miss in 2025.Consumer Electronics Show (CES): January 7-10, 2025 in Las Vegas, NevadaThe Consumer Electronics Show (CES) is one of the largest technology trade shows for consumer electronics in the technology industry each year. The trade show brings together numerous start-ups, mid-sized companies and industry giants at one expo where they can showcase their products and technologies in eye-catching trade show booths. After walking from booth to booth, attendees can also hear from industry leaders and technology…
3 Ways Digital Tools Can Enhance Your Trade Show Experience
If your company has hosted some trade shows, you know the importance of a well-designed booth. A high-quality booth uses engaging features to engage attendees, giving them a clear understanding of and genuine interest in your company.Enhance your booth with the right digital features to make your company an attractive, informative and forward-thinking presence at your next trade show.Here are three ways digital tools can improve every step of your trade show journey.Start with strategyEvery winning team has a game plan, and every memorable trade show booth has an innovative strategy. In today's technology-forward environment, smart trade show strategy involves more than just choosing the best booth location and eye-catching signage, although these are still very important. In order to create a trade show strategy that helps you meaningfully engage attendees and increase brand awareness, your company needs to employ cutting-edge digital tools to enhance your strategy.Get ready for your next trade show by working with an exhibition booth design…
Strategies for success before, during and after the show
Strategies for success before, during and after the showTrade shows are a unique opportunity to interact directly with your audience, showcase your products and make valuable connections. However, success depends on more than just what happens during the event. A comprehensive strategy covering the pre-, during and post-show stages is key to maximizing impact. Here's how to use each stage to increase engagement and take advantage of Entourage X's creative services.Preview: Build anticipation and drive trafficThe road to a successful trade show begins weeks before the show. It’s crucial to create excitement and make sure your audience knows where to find you.Creative marketing campaigns: Targeted digital marketing, including email and social media, can generate interest. Trailers like short videos or sneak peeks can build anticipation. Entourage X provides creative digital services to help you create a compelling pre-show event.Product preview: Giving a sneak peek of your new product or service before a trade show is a highly effective way to…
Market your event
Multi-channel event promotion is key to reaching your target audience and attracting the best attendees to your event, whether it’s a conference, conference or trade show. Maybe it’s time to change your preferred marketing strategy channels, especially if you want to attract more attendees. These tips can help increase awareness, credibility, and excitement, helping your event thrive. Earned Media in Event Marketing According to an independent study by Outsell, 81% of senior marketers believe earned media is more effective than paid media. Research also shows that audiences view earned media as the most authentic form of marketing. As consumers move away from traditional advertising and look to search engines and word-of-mouth to inform purchasing decisions, earned media becomes increasingly important for building brand trust and thought leadership. Keynote speaker Speakers play a vital role in engaging a diverse trade show audience and attracting media attention before, during and after the show. Choosing the right keynote speaker who focuses on a…
2024 Special IMEX Industry Trends Insights
CHICAGO – Maritz released its special 2024 IMEX Industry Trends Report last week at IMEX America, the event industry’s annual trade show. In the report, Maritz lays out the current pulse he's seeing from clients, along with inflation forecasts and guidance for maximizing every stage of the incentive journey. trade show director We sat down with Maritz COO Steve O'Malley after IMEX to discuss the report's findings in detail and learn more about what's next for the industry. "IMEX is fantastic," O'Malley said of where the 2024 report will be released. "I think outperforming IMEX America's biggest numbers this year is a great statement about the health of our industry. There was a lot of buzz, great events, and it felt like a family reunion again." Customer Trends According to the report, Maritz saw different trends emerging among its corporate clients and association/trade show clients. Trade Shows and Associations While corporate clients are in a compressed planning cycle, trade show…
Unleashing the growth potential of small business owners
"The Power of Trade Shows: Unleashing Growth for Small Business Owners" is an article contributed by VistaPrint. Trade shows can be a gold mine for small business owners (SBOs), providing unparalleled opportunities to connect with potential customers, showcase products and expand brand awareness. However, it takes more than just showing up to truly unlock their potential. A thoughtful strategy to make the most of every moment in and out of the booth is key to turning a trade show into a growth catalyst that brings value to your business. Think of trade show marketing as a long game. While making an impact during the event is crucial, post-event connection and engagement can also lead to tangible success. Next, we’ll explore everything SBOs need to know about trade shows, from determining if they’re right for your business, to developing a winning marketing strategy, all the way to post-event follow-up to keep your business brand top of mind factor. Are trade shows…
New State Capital Partners acquires majority stake in company
IRVING, Texas – Private equity firm New State Capital Partners has acquired a majority stake in The Expo Group, a provider of critical services to the North American trade show and live events industry. The investment was made in partnership with Expo Group management and existing owners, and terms of the deal were not disclosed. related. Phoenix Equity Partners invests again in Nineteen Group Michael Guillory, senior vice president of marketing and communications for The Expo Group, said The Expo Group’s leadership team will remain unchanged and said the recapitalization will set the company up for further success. "Expo Group has experienced tremendous growth over the past few years and this is an opportunity for us to work with partners to help us further drive revenue and growth to support our customers and provide leading technology to the industry," Guillory said. "Our focus has always been on supporting customers with specific needs...This is certainly an opportunity for us to expand…
Phoenix Equity Partners invests again in Nineteen Group
Wimbledon, UK — Phoenix Equity Partners is investing in Nineteen Group, which organizes trade shows for the security, fire, emergency services, health and safety, facilities management and maintenance engineering industries. This is Phoenix Equity Partners’ second round of funding. Phoenix partnered with Nineteen CEO and founder Peter Jones in 2018 to develop an acquisition-led organic growth strategy. Since then, Nineteen has grown exponentially. “We are extremely proud to be working with Phoenix to further expand our business. With Phoenix’s support, the Nineteen team has ambitious plans to drive the next phase of growth through organic build-outs, the launch of new exhibitions and further acquisitions, ” said Peter Jones, CEO of Nineteen. The new capital injection will enable Nineteen to move into a larger continuation fund led by two of the world's leading investors, Kline Hill Partners and Ares Management. "Phoenix Equity Partners have been steadfast in supporting us during COVID. We have seven shows and 28 people on board. Since…
CloserStill Media acquires majority stake in partner company
CHICAGO – CloserStill Media has acquired a majority stake in Partner Network Events (PNE), the market-leading producer of hosted buyer events and conferences in the healthcare, public sector and education sectors in the UK, US and Middle East. The transaction with UK-based PNE helps strengthen CloserStill’s growing portfolio of managed buyers in Europe and North America, while complementing its existing European healthcare and learning portfolio. Gareth Bowhill, CEO of CloserStill Media, said: "We are delighted to welcome PNE to the CloserStill Group. This partnership builds on a shared strategic focus on delivering high value, content-driven events that foster professional communities in markets undergoing significant innovation. PNE’s expertise in curating exclusive, high-level gatherings across the healthcare, education and public sectors perfectly complements our extensive experience in developing successful B2B communities across key industries." By combining PNE’s specialized approach with our global infrastructure, existing product portfolio and strong track record, we expect to achieve even greater growth and have a significant positive…
Gamescom 2024 sets records
Cologne, Germany – Video Game Expo Gamescom,organizer Koelnmesse and Games – German Games Industry AssociationHeld from 21 to 25 August at Koelnmesse, this year several records were broken. Growth and diversification Compared with last year, the number of exhibitors at this exhibition increased by nearly 5%, an increase of about 15,000 people, the number of exhibitors also hit a record high, and the international influence was further expanded - compared with 2023, this exhibition added 15 pavilions from 11 countries. Gamescom 2024 also had the highest online reach to date, with over 310 million video views of its shows as of the evening of August 24. Tim Endres, Gamescom Director at Koelnmesse, said: "gamescom is the world's largest gaming event and therefore attracts more and more national and international exhibitors every year. We are pleased and grateful to see that gamescom is developing in many aspects. For us, this is a clear indication that the international community recognizes and values…
Top B2B trade shows by industry in 2024 and 2025
B2B trade shows have always been the best way for industries in the United States to market their products and services. In fact, Trade show attendance in 2023 Exhibitors expect to attend nearly 30 regional shows, up from 28 in 2019. If you don’t know which shows to prioritize, or you’re new to trade shows, here are the best B2B trade shows for 2024 by industry. These shows are sure to be well attended by top industry experts and buyers, helping you build new networks and deepen your brand presence. Furniture and Home Decor Las Vegas Summer Market Time: July 28 to August 1, 2024 The Las Vegas Market is a campus of four buildings dedicated to permanent and temporary exhibitors. They include thousands of brands and are designed to provide inspiration to designers and retail agents from the United States and beyond. More than 50,000 people attend the market in winter and summer. It is one of the best…
11 fun trade show booth ideas to attract the most people
Designing a successful trade show booth is a challenge. Top shows have hundreds or even thousands of exhibitors vying for attention. That’s why marketing executives continue to allocate a large portion of their trade show budgets to making their trade show booths stand out. Valued at over $13 billion In 2024, that figure will reach $100, and is expected to rise annually for a while. Part of the cost includes entry fees and booth fees, but a large portion of the funds go into design. If you need some help with your Trade Show Exhibitslook no further! We highlight 11 ideas that are sure to be a hit — innovative, creative, and effective. 1. Apply greenery to your trade show booth The exhibition hall feels like an unnatural sea of styrofoam, cardboard and metal. Adding some life to the exhibition can go a long way to attract tired eyes. Different ideas for applying green decor include: Just add some interesting…
14 Top Golf Trade Shows for 2024 and 2025
If you’re looking to attend the top golf trade shows, here’s a comprehensive list of next year’s top shows to compare and contrast. according to R&A Global Golf Participation Report More than 61 million people will be participating in the sport starting in 2023. This is a 15% increase in participation compared to 2020. This makes golf one of the most profitable sports industries in the world. From product sellers to golf course operators, there are millions of people who want to display and learn about new trends at related exhibitions. B2B Trade Shows. Nice golf Time and Place: May 2025 (estimated), Achim, Germany. The show is organized by Rheinland Exhibitions GmbH and is generally held annually or every two years. Held on the beautiful 80-acre 18-hole course in Achim, the show brings together thousands of attendees to experience the latest golf products and services, including apparel, equipment, accessories and technological advances. IGTM International Golf Tourism Exhibition Time and Place:…
15 Best New York Trade Shows for 2024 and 2025
If you want to showcase your products and services in the United States, trade shows in New York City should be your first choice. According to New York City Department of Urban PlanningThe New York metropolitan area's economy accounts for 10% of the U.S. GDP, which is pretty impressive. It's the best place to network with top executives in almost any industry. Here are the hottest trade shows in New York next year. Once you've sorted out your choices, don't forget to start planning your Custom Trade Shows Make the most of your trip! New York World's Fair Time: July 16-18, 2024At the Javits Center Texworld NYC has been held annually in New York City since 2006. It is one of the largest textile shows on the East Coast for apparel fabric buyers, sourcing agents, product developers and designers. It is international in scope and deals with everything from the most luxurious fibers to the most practical and affordable fabrics.…
What are the most influential certification programs?
CHICAGO — For event professionals who want to advance their careers, there are many courses and certifications available. Many organizations in the trade show industry—including PCMA, the International Association of Exhibitions and Events (IAEE), the Event Industry Council (EIC), and Meeting Professionals International (MPI)—have ways to help you advance your skills and bolster your resume. “If you’re going into this industry, you really want to determine, ‘What are you passionate about?’” said Junior Tavua, PCMA’s chief business officer. “The next thing you want to consider is where you fall short in terms of skills.” PCMA offers webinars, courses, and certifications across a range of topics, with a combination of live and on-demand options. Tavua shared that PCMA’s “Enhancing Events with AI” and “Event Accessibility Strategist” certificate courses are currently popular, and recommends “Event and Conference Management Fundamentals” to new professionals. Additionally, he said PCMA’s Digital Event Strategist certification is in demand. Tavua is committed to ensuring that any certification or…
How to run a trade show?
CHICAGO — Hosting a trade show can seem like a daunting task. From planning to marketing to budgeting, it can be hard to know where to start, especially in today's economy. Trade Show Executive Connect with Glenn Celentano Pizza Tomorrow SummitFounder and CEO Comprehensive event management Partner and CEO of Restaurant Events, LLC. and CEM, Food Truck Owners Expo Vice President of Events and Technology at FTO Expo Convert Exxget tips on hosting a successful exhibition. Tip 1: Find your niche Both Celentano and Kaye identified problems in specific industries that they thought trade shows could help solve. Kaye was inspired by data showing that about 60 percent of food trucks fail within their first year of operation. “We thought we could adapt some of the models we were already using and help them be commercially successful… (and) connect them with the right suppliers and vendors,” Kaye said. He also couldn’t find a competitive event, which solidified FTO Expo’s niche.…
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