How can augmented reality benefit trade shows?
CHICAGO — Augmented reality (AR) is an interactive technology experience that blends the real world with digital content. A popular example of this technology is Pokémon Go, which uses smartphone cameras to place virtual creatures in one's environment. Companies such as ray ban An AR "try-on" feature is also available, allowing customers to virtually test sunglasses, clothing, cosmetics and more products. Additionally, many business events are leveraging AR to create experiences that wow participants. Christopher Baron, Senior Director of Innovation, canada againhelped create the AR experience PwC Canadathis American Academy of Dermatologythis Professional Conference Management Association Canadian Innovation Conferencethis Canadian Marketing Association and more customers. Baron and trade show director Share what organizers should know about AR. Augmented reality can improve attendee engagement and exhibitor ROI. ANDREW: How can AR make business activities more effective? Chris: Multiple independent studies have shown that AR increases engagement on multiple levels. When content is delivered through AR, audiences are more likely to engage,…
Young Professionals Party and Events Calendar
CHICAGO — In the trade show and exhibition industry, relationships are what make the world go round. Building strong professional connections starts with networking. To help young professionals know when and where to connect, trade show director Find upcoming young professionals and early career professional gatherings and events to share with our network. December 2024 date time Where WHO describe December 17, 2024 7:30-8:15 am Los Angeles Convention Center First time attending the IAEE Expo! Expo! Meet other first-time Expo attendees! Expo! During breakfast before the show starts that day! December 17, 2024 8:30-10 p.m. Lucky to Win – Live in Los Angeles Young professionals attend the IAEE Expo! Expo! Enjoy a party sponsored by GES and onPeak during the Expo! Expo! January 2025 date time Where WHO describe January 12, 2025 3-4:15pm Houston, Texas Leaders attending PCMA conference for the first time Meet other first-time attendees and expand your network at a first-time attendee reception sponsored by Madison Visitors…
3 Trade Show Marketing Secrets You Should Know
3 Trade Show Marketing Secrets You Should KnowTrade shows are a great place for your brand to make connections, learn from others in your industry, and make a lasting impression on your target audience through customization Exhibition booth design. Whether you're preparing for your fifth or fiftieth trade show, here are three marketing tips you need to implement at your next trade show. Promote and prepare your marketing materials Before you even set foot on the show floor, promoting your presence at the show before and during the event is key. Let the world know that your brand will be at the show through your website, social platforms, email campaigns, and SMS marketing channels. Once you attend a trade show, bring marketing materials to distribute to attendees and industry professionals you meet during the event. Eye-catching business cards, plenty of memorable flyers with your brand logo, a QR code for your company website, and directions to your booth always work.…
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Türkiye Istanbul Solar Photovoltaic Exhibition 2025 Exhibition Guide (Time & Venue + Ticket Booking)
