Is your meeting ready for the silver tsunami of babies?
While a hot topic these days is how to attract and retain Millennials and Gen Z, Baby Boomers are still a major player in the workforce and in meetings. Baby boomers may only make up about 19% of today's workforce, but the so-called "Silver Tsunami" born between 1956 and 1964 remains an important group of players, as many delay retirement to remain active in their careers and attend conferences and activities. In addition to the experience and expertise they bring as speakers, field mentors, and influencers, Baby Boomers tend to have 2.5 times the discretionary spending power of Generation Z. And they tend to spend more than Gen Z's younger counterparts. Plus most people tend to be decision-makers at this stage of their careers, and they are an attractive demographic for exhibitors and sponsors. How important is this population to meetings and events? One sign of its staying power is the growth of events specifically targeting the interests and needs…
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