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U.S. holiday retail sales surge more than expected

After the holiday season, U.S. retail sales increased significantly by 3.8% from November 1 to December 24, mainly due to last-minute shopping brought about by holiday promotions. According to the Mastercard report, this increase exceeded the expected growth of 3.2% predicted earlier in September. This year's numbers also easily beat last year's 3.1% increase, highlighting a significant improvement in consumer spending. Also Read: 8 Ways Artificial Intelligence Can Streamline the Holiday Packaging Process The Mastercard SpendingPulse report, which tracks in-store and online retail sales but does not include auto sales, notes that the last five days of the shopping season are particularly critical, accounting for 10% of all holiday spending. The data highlights the impact of strategic retail promotions and changing consumer behavior that is delaying purchases until the final days before Christmas. Insights from the IndexBox platform further shed light on the broader retail landscape, showing categories such as electronics, apparel and homewares to be major contributors to sales…