Ultraviolette issues open challenge to Bajaj Auto: will defeat
It looks like there's some healthy competition brewing in the two-wheeler space. Ultraviolette has issued an open challenge to Bajaj Auto and other two-wheeler manufacturers to beat them in an upcoming sporting event. What's the reasoning behind the challenge? Where will the contest take place? Who will be the contenders? We have some theories. First, we need to understand the context in which this open challenge was launched. In a recent interview, Bajaj Auto CEO Rajiv Bajaj gave his trademark witty response, saying that the sales of the Ultraviolette were not "ultra". The industry veteran said that he believes that scooters, not motorcycles, will dominate the market when it comes to electric vehicles. In response, Subramaniam praised Bajaj for producing disruptive products like the Pulsar, but also mentioned that the same spirit is lacking now. He then went on to challenge Bajaj in their own backyard and invited all other manufacturers to participate. UV Challenge "We will be participating in…
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