194 – Demand Generation vs. Lead Generation – Vanessa Zangardi
What is the difference between demand generation (which is about generating leads through marketing) and lead generation? Why is it important? What should you focus on? Helping us answer these questions is Vanessa Zangardi of Zangardi Studio! Vanessa is a business owner, a mom, a wife, and she's relentlessly dedicated to teaching people how marketing doesn't have to be scary — and that you can do it, no matter the size of your business. We discuss: What is Demand Gen? What is Lead Gen? How Demand Generation Relates to Current Marketing Trends Why is everyone talking about content? What content should people pay attention to? How can we make content creation easier? Content related to demand generation and current marketing topics You can follow simple steps to meet demand generation while creating impactful content Vanessa’s top tips: You need to focus on creating valuable content. You can do this in several ways - videos, blogs, social media, live trade shows,…
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