“Networking is a verb”
Freeman's research shows that event attendees are looking for specific opportunities to connect around personal interests. What’s the biggest disconnect between how organizers plan for social networking at events and what attendees actually need? In fact, there are some, according to Freeman's latest 2024 Event Organizer Trends Report. Most organizers continue to follow several traditional networking models that attendees are no longer interested in, and addressing these gaps is critical. Ken Holsinger, senior vice president at Freeman, said, “Overall, the only thing that has changed for primarily education-focused events is that even in health care and other scientific conferences, networking is really Attendees’ top priority” was not learning. , strategies and research, recently told convene Associate Editor Barbara Palmer. When Barbara talked to Holsinger about the report, he told her that innovators—a group of event organizers who emerged from Freeman’s study as people who think and operate differently than their peers—know Going online is a verb, not an activity. Innovators…
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