Sustainability events: VOK DAMS launches SDGs event compass
Sustainability has become a core responsibility in event and live marketing. Customers, partners and employees are increasingly demanding that events be planned in a responsible and sustainable way. This is a challenge that the events sector must address. The United Nations Sustainable Development Goals (SDGs) provide an internationally recognized framework for making event solutions more sustainable. The updated international standard ISO 20121:2024 now emphasizes the link between activities and the 17 Sustainable Development Goals.VOK DAMS – the event and field marketing experts – respond to these developments by launching the “SDG Event Compass”. This practical tool helps event managers incorporate sustainability measures into their event and on-site marketing strategies while systematically aligning them with the United Nations Sustainable Development Goals. The aim of the SDG Event Guide is to provide clear, structured guidance to future-proof and significantly more sustainable events.A global framework for sustainable activitiesThe United Nations Sustainable Development Goals provide an internationally recognized framework for businesses to align campaign…