Jaguar’s rebirth plan includes targeting wealthier
Jaguar boss Rodan Glover says the brand needs to change the way it does business Jaguar is in the midst of a major brand transformation. Managing director Rawdon Glover provided some details about the shift. The automaker will target wealthier buyers and more luxurious segments. Earlier this month, Jaguar said it would discontinue its entire lineup except for the F-Pace SUV by the end of the year. This change was not made lightly, but Jaguar's fate is sealed. Jaguar's boss said the shift was due to "profitability approaching zero." The brand's future is electric, and Rawdon Glover has just provided some additional insight. Glover is Jaguar's Managing Director. He has been with the team for over 11 years, having previously worked at Volkswagen and Seat. He knows cars and has a deep understanding of the Jaguar brand itself. MORE: Jaguar Land Rover settles infotainment system lawsuit, owners get fixes, lawyers get huge payout In an interview with Motortrend, he said…
The C8 Corvette is attracting younger, wealthier drivers
The Corvette lineup continues to expand with the addition of the ZR1, but the C8 has already been a huge success. Owners are younger and average transaction prices have increased. Chevrolet officials believe that each of the four Corvette models holds a unique place in the lineup. Chevrolet recently released the Corvette ZR1, which pushes boundaries that were once unimaginable. With 1,064 hp (793 kW / 1,079 PS), the latest Corvette is more powerful than a Bugatti Veyron and is set to become an American icon. var adpushup = window.adpushup = window.adpushup || {que:()}; adpushup.que.push(function() { if (adpushup.config.platform !== "DESKTOP"){ adpushup.triggerAd("4d84e4c9 -9937-4f84-82c0-c94544ee6f2a"); } else{ adpushup.triggerAd("6a782b01-facb-45f3-a88f-ddf1b1f97657"); } }); However, it's just one part of the Corvette family, which also includes the Stingray, E-Ray and Z06. We discussed these four cars at a preview event last month, and it's clear that the Corvette lineup is stronger than ever. Michael Gauthier/CarScoops We're not just talking about performance, the C8 is attracting younger, wealthier…
The C8 Corvette is attracting younger, wealthier drivers
The Corvette lineup continues to expand with the addition of the ZR1, but the C8 has already been a huge success. Owners are younger and average transaction prices have increased. Chevrolet officials believe that each of the four Corvette models holds a unique place in the lineup. Chevrolet recently released the Corvette ZR1, which pushes boundaries that were once unimaginable. With 1,064 hp (793 kW / 1,079 PS), the latest Corvette is more powerful than a Bugatti Veyron and is set to become an American icon. var adpushup = window.adpushup = window.adpushup || {que:()}; adpushup.que.push(function() { if (adpushup.config.platform !== "DESKTOP"){ adpushup.triggerAd("4d84e4c9 -9937-4f84-82c0-c94544ee6f2a"); } else{ adpushup.triggerAd("6a782b01-facb-45f3-a88f-ddf1b1f97657"); } }); However, it's just one part of the Corvette family, which also includes the Stingray, E-Ray and Z06. We discussed these four cars at a preview event last month, and it's clear that the Corvette lineup is stronger than ever. Michael Gauthier/CarScoops We're not just talking about performance, the C8 is attracting younger, wealthier…