SUPERZOO’s Brand Value Filter helps exhibitors and
LAS VEGAS – On SUPERZOO’s show app, attendees can navigate the show with greater intent by using brand value filters to find exhibitors that align with their priorities. According to the World Pet Association (WPA), which organizes the event, this tool can also help exhibitors stand out and attract a more focused audience. The filter will be piloted in 2023 and expanded in 2024. This year's categories include BIPOC-owned, philanthropic initiative, LGBTQ+-owned, locally sourced, American-made, sustainably sourced and female-owned. “We know SUPERZOO attendees aren’t just looking for high-quality pet products; they’re also looking for quality pet products. They’re also looking for ethical companies they’re proud to work with.” WPA Events Senior said Vice President Mike Karsting. “Brand Value Filters facilitate and simplify these connections by helping retailers pinpoint specific exhibitors across the vast show floor.” set yourself up for success SUPERZOO’s sales team reached out to exhibitors ahead of the event to share how opting into the program could increase…
What art can teach us about the web
Finding a common interest—whether it's an elephant sculpture, a painting, or something else—is a way to elevate conversations and foster connections. Author: Michelle Russell Great migration of elephants. The parade passes through Newport, Rhode Island, and then to New York City. (Corey Favino, courtesy of American Elephant Family and Newport Restoration Foundation) Michelle RussellEditor-in-Chief Recently, I participated in the Great Elephant Migration. Well, one night in early September I was stuck in traffic on a Connecticut highway and a group of life-size elephant sculptures strapped to a flatbed truck pulled up next to us. They are on their way to Manhattan from Newport, Rhode Island, where 100 of them are now on display in the Meatpacking District. On an earlier visit to Newport I had seen signs and read about elephant walking gear, so when I was surprised to see an elephant suddenly appear in the next lane, I It's nice to put them in context. The Great Elephant Migration…
Building Deep Connections: Nicole Cho’s Social Tips
Chicago — Nicole Cho, Director of Exhibit Marketing Printing Unionwhich has recently been identified as Trade Show Executive (TSE) Women to watch In 2024 TSE Gold 100 Awards and Summit Because of her professional excellence. TSE contacted Nicole regarding networking in the trade show world. Andrew: Why is networking important? Nicole: Networking is the reason I got my current job. It has opened doors to new and unexpected opportunities for me. Many of the job inquiries I receive today are because I know someone within the company or have a common connection with the hiring manager. Andrew : How have you changed your approach to networking over the course of your career? Nicole: I'm more open. In the past, I always felt like I needed to be introduced by someone I thought was more important than me. Now, I'll strike up a conversation with anyone. I just remind myself that we're all human. related. 15day Annual Tokyo Stock Exchange Golden…
Explore the latest exhibition information and industry trends at ASAP Expo Magazine. Your one-stop platform, bringing together global exhibition highlights, industry trends and in-depth analysis, to help companies accurately connect with the market and seize business opportunities.
