Even Jaguar’s designers weren’t convinced by the controversy
Jaguar's controversial rebranding plan has caused uproar both inside and outside the company, a report says. A leaked letter revealed that JEG's in-house design team was frustrated by the decision to outsource branding work. The designers complained to creative boss Gerry McGovern that they felt compromised, the report said. Jaguar's late-2024 rebranding project has generated a lot of publicity for the automaker, much of it negative. But a new report claims that the new logo and badge are also causing a lot of controversy among Jaguar's internal staff. var adpushup = window.adpushup = window.adpushup || {que:()}; adpushup.que.push(function() { if (adpushup.config.platform !== "DESKTOP"){ adpushup.triggerAd("0f7e3106 -c4d6-4db4-8135-c508879a76f8"); } else { adpushup.triggerAd("82503191-e1d1-435a-874f-9c78a2a54a2f"); Autocar India claims to have seen a leaked letter from Jaguar's in-house design team complaining to the company's chief creative officer about the rebranding project. It showed that the designers were not happy with Jag's decision to outsource the branding work to an outside agency or the agency's proposal. RELATED: Jaguars boss…
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