wise

• Michael Gauthier
• 2024-09-10
• Auto Show News
• (0)

Is Jaguar’s move to ultra-luxury electric vehicles a wise move?

Jaguar's redesign will be led by a four-door electric GT with up to 430 miles of range September 9, 2024 20:35 Jaguar's managing director has announced plans to unveil a new concept later this year. It will herald the brand's all-electric future, led by a new four-door GT. Rawdon Glover said Jaguar would not make cars that customers would not want to spend £120,000 on. It’s no secret that Jaguar is on its way out as the company transforms itself into an all-electric “ultra-luxury” brand, taking on the likes of Bentley. It’s a bold move as existing models will be phased out and some markets won’t get a new Jaguar for about a year. It sounds like a recipe for disaster, but Jaguar believes it's the best strategy for the future. As managing director Rawdon Glover recently explained to Top Gear, the brand is at a "crossroads" and needs to "move ourselves out of the (mass) premium market". MORE: Jaguar…