Tata and Mahindra EV to make money for Tesla

Tesla has started recruiting staff in showrooms in Mumbai and Delhi before it starts operations in India

Former Niti Aayog CEO Amitabh Kant is confident that electric vehicles from Tata and Mahindra will make it difficult for Tesla India. We know that over the past few years, Tesla has tried to enter the emerging Indian market. But Elon Musk is frank about the frustration of the Indian government’s high import duties for imported cars. Still, after changing the EV policy, Tesla decided to be shocked and start operations here. Still, it will be very easy to challenge the aggressively priced electric vehicles of Tata and Mahindra.

Tata and Mahindra electric cars could hurt Tesla

Speaking on the second edition of BS Manthan, the flagship thought leadership summit for business standards, Amitabh Kant mentioned that Tata and Mahindra EVS would not let Tesla dominate the Indian market. He has driven an electric car and said he has also booked a Mahindra EV. He recognizes the competitive pricing of Tata and Mahindra electric vehicles, and he is sure Tesla will find it difficult to attract customer attention. It is true, because the latest variety of world-class electric SUVs from Mahindra is priced as the absolute latest amenities and technology, which is impossible for any imported electric vehicle.

For example, the Tata Curvv EV ranges from Rs 17.49 crore to Rs 21.99 crore, former showroom. This is Tata Motors’ latest, state-of-the-art electric coupe SUV. Tata is a market leader in the field of electric vehicles (EVs) in India and also offers most ice models in the electric avatar. Looking ahead, Sierra EV and Harrier EV/Safari EV will also join the portfolio. Mahindra’s XEV 9E, on the other hand, swept the market to 6. From Rs 219 lakh to Rs 305.5 lakh, the latter is priced at Rs 189 lakh, with Rs 269 lakh crore between Rs 269 lakh crore. These electric vehicles offer competitive prices for starters of occupants for world-class technology and amenities.

My opinion

Now, while I fully agree with the former Niti Aayog CEO, we also have to understand that Tesla cars will have their own appeal. They will most likely cater to a slightly different set of customers at a higher price. Still, there is no doubt that it will have to bring A-Game if it wants to win tough Indian consumers. When it comes to electric vehicles, there are many options in every major area of ​​our market. So Tesla will only have one chance to do it the right way. Let’s see how things go away.

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