Tata Punch becomes the fastest SUV to reach 400,000 sales in India

SUV usually implies a rugged ladder-frame chassis and a four-wheel drive (4X4) layout. Well, that’s what it meant before crossovers came along and adopted the SUV moniker. Hence, every high-riding vehicle is now called an SUV and even buyers are happy to accept it. So, what can we complain about? Ladies and gentlemen, boys, girls, and everyone in between, drum roll – Tata Punch becomes the fastest SUV to cross 400,000 sales in India. It’s been quite a journey.

Launched in October 2021, less than three years ago, the Punch has gone from strength to strength as the smallest SUV in the Tata Motors range. While Tata launched the Punch with just a 1.2-litre 3-cylinder Revotron petrol engine, powerplant options now include a CNG unit and an electric powertrain. There are two or three gearboxes to choose from.

Petrol Punch buyers can choose between a 5-speed manual or a 5-speed AMT, while CNG Punch buyers can only choose a manual. Electric Punch buyers can choose a single-speed automatic, which is the de facto standard for almost all electric vehicles sold in India. All in all, buyers have a lot of choices, which is a big reason why the Punch is loved by many families across the country.

Another important reason why the Tata Punch is selling so well is its appearance. The Punch feels like a true SUV with a masculine look. Tata Moors even invited Indian rhinos (an animal known for its toughness) to promote the Punch.

The Punch not only looks like a rhino, it’s built like one, too. With a perfect 5-star Bharat NCAP rating, the Punch is a solid SUV that even scored better in crash tests than its more expensive sibling, the Tata Nexon. Now, that says something, doesn’t it? Affordable doesn’t have to be unsafe, and the Punch is a brand ambassador for that.

Let’s hear what Tata Motors has to say about Punch’s brilliant performance in the campaign.

Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd. said,

Tata Motors has always been known for its deep understanding of the Indian consumer. This attribute has enabled us to create disruptive yet powerful products. With Punch, we have not only introduced the Indian market to a new segment but have also successfully popularized SUV attributes by offering a comprehensive range of features in a compact space. We are delighted that Punch has been warmly received by Indian consumers and has gradually found a loyal customer base who have become its biggest brand ambassadors. We are extremely proud to have crossed this milestone and are confident of achieving the next Rs. 1 lakh sales target at a faster pace.

Thus, Punch has managed to pass 400,000 sales in just 34 months from its launch. How long will it take before we celebrate the 500,000 sales mark? Considering the fantastic performance of this pocket-sized car, we estimate 6-8 months.

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