Tesla’s sales fell 45% as European electric vehicle sales rose 37%

Tesla sales fell 63% in Germany, while BEV sales rose 37%

Tesla is working to sell its own models on the European market. However, the reasons are multifaceted, not buyers who don’t want electric cars. This is because electric vehicle sales have increased by 37%. Let’s find out why American brands have failed to capture the European market recently.

Statistics

Sales with Tesla badges fell 50.2% in Europe compared to the same period last year, while sales in the United EU, EFTA, EFTA (Iceland, Norway and Switzerland) and the UK markets fell 45.2% compared to the same period last year. The most interesting aspect of this growth in stunting is that when you compare it to other electric cars, these electric cars soared 37%.

Sales decline: January 2025 and January 2024

According to the European Automobile Manufacturers Association (ACEA), Tesla sold 9945 units in January 2025, up from 18,161 units sold in January 2024. The decline was the most obvious in Germany, where sales were the most obvious, while sales fell by 59.5%, while France’s decline rate dropped by 63% by 63% to 1143 units.

This is worse than SAIC Motors, which sold more than twice as many cars as 22,994 units in January 2025.

Political factors are at work

There are several factors at work. One of the main factors may be that the company’s founder Elon Musk may have sparked debate by gaining controversy, such as the infamous Nazi tribute and outspoken political views. As a result, this may have a negative impact on the Tesla model.

The brand perception could also be tampered with due to Musk’s support for Germany’s AFD party, parties with far-right views, and activists sentenced to prison in the UK.

Production delay

The timing of the Y model update may also be the reason for the decline in sales, as buyers may be waiting for the new model Y, bringing significant changes to the crossover. Tesla also has to modify the production line of the model y that causes the delay.

In addition, due to sales driven by late last year, U.S. brands have low stock levels in 2025, so general inventory delays are also a consideration.

BEVS growth surge

Overall demand for battery-electric vehicles shows that the surge in ACEA reports suggests 1,24,341 EVs sold in the EU and 1,66,065 from EU+EFTA+UK. This suggests that Health’s market share is 16.7%, an increase from 11.9% in January 2024.
However, the market share of the diesel market (8.8%) and PHEV (7.6%) declined. Interestingly, the region’s favorite powertrain is the HEV (auto-charged hybrid), which has a market share of 34.9%, followed by gasoline (29.2%).

It is important to note that new car registrations in the EU have also dropped by 2.6% in the EU due to sales in key markets such as France (6.2%), Italy (5.8%) and Germany (2.8%).

prospect

Compared to Tesla, this sales volume seems to be the result of competent products that are affordable and offer better suitability and finishing levels. It’s also the time when the company’s founder Elon Musk reevaluates his publicity and thinks twice before talking about things that might negatively impact one of the pioneers of electric vehicles.

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