The 2024 Yimeishang Consumer Goods Expo will be held at the Hangzhou Convention and Exhibition Center from August 15 to 17. Tickets are free for a limited time.

The 2024 Yimeishang Consumer Goods Expo will be held at the Hangzhou Convention and Exhibition Center from August 15 to 17. Tickets are free for a limited time.

Ticket registration: Free online ticket collection and reservation (consultation site: Juzhan.com)

The “14th Yimeishang Consumer Goods Expo” 2024 will be held at Hangzhou Convention and Exhibition Center from August 15 to 17, 2024. After 14 years of growth and development, Yimeishang Consumer Goods Expo (formerly Taobao Beauty Annual Ceremony, Meishang Expo) has been trusted and supported by domestic and foreign brand/factory exhibitors, retailers and industry KOLs. It has become the leading professional exhibition of the cosmetics and consumer goods industry, and is also one of the important platforms for large enterprises to enter the Chinese market.

Yimeishang adheres to the exhibition positioning of precise traffic/leading channels/trendy categories/innovative gameplay and the concept of constantly exploring new channels in the industry to empower exhibitors. This exhibition will feature foreign brand exhibition halls, domestic brand exhibition halls, high-quality factory exhibition halls, etc., as well as 7 hot trend forums, inviting industry authorities to provide in-depth interpretations of industry trends and development experiences. as retail vendor groups and KOLs. Special exhibition groups such as expert groups, foreign experts, and buyer groups cover C-stores, platform buyers, private domain group leaders, presenters, KOLs, OTC pharmacies, offline chain stores, department stores and supermarkets, brands. product managers, online channel roles such as agents and wholesalers.

This year’s Yimeishang Consumer Goods Expo will continue to open up new purchasing channels for exhibitors, actively give play to the leading role of industry organizations, and use the aggregation effect of platform resources to conduct precise marketing, gather online and offline omni-channel buyers, and expand the domestic and foreign cosmetics and consumer goods market to achieve a win-win situation!

Yimeishang Consumer Goods Expo 2024 has:

More than 50,000 professional visitors

1000+ exhibitors

60,000 square meters of exhibition hall area

Exposure range:

Cosmetics: Personal care, skin care, body care, makeup, fragrances, beauty tools

Food: Food and Drinks, Health Foods, Traditional Chinese Medicine Tonics, Health Products

Lifestyle: furniture, department stores, accessories, small appliances

Third-party services: custom production, OEM processing, packaging materials, raw materials, research institutes, consulting services, registration and filing, brand marketing, digital marketing, logistics and warehousing, MCN institutions, etc.

Highlights of the exhibition:

Highlight 1: 1,000+ popular exhibitors, 50,000+ accurate channels, covering popular categories of beauty, food and lifestyle

Highlight 2: Specially established 7 major thematic forums, including video accounts, Xiaohongshu, offline channels, overseas cross-border expansion, big health and other topics, to gain insight into new trends in industry growth.

Highlight 3: Special(Global Traffic Celebrity Product Selection Meeting)More than 500 major chain exhibitions, brand promotions

Highlight 4: At the special ceremony (Beauty Fashion Night Industry Awards Ceremony) 800 well-known Internet celebrities performed live and more than 100 awards were unveiled.

Highlight 5: Special (Consumer E-commerce Platform Investment Promotion Conference) covering Douyin, Kuaishou, Xiaohongshu, Pinduoduo, Taobao, Tmall and other platforms

Highlight 6: Special (Cross-border Overseas Investment Promotion and Product Selection Meeting) covering overseas e-commerce platforms, local MCN institutions, cross-border service providers and TikTok KOL

This exhibition is specially organized for the following people:

Cosmetics and consumer goods industry practitioners, covering brand owners, brand general agents, online and offline agents, manufacturing companies, factories, laboratories, university research institutes, C-stores, platform buyers, private domain leaders, presenters, KOLs, OTC pharmacies, offline chain stores, department stores, brand product managers, offline agents, wholesalers, third-party service providers, e-commerce platforms, media and other industry roles.

Parallel activities:

Main Summit: World Beauty Summit

Parallel summits: the 2nd Xiaohongshu KOL Marketing Conference, the 2nd Video Account Live e-commerce Conference, the 2nd China Good Products Conference, the 1st Big Health Ecosystem Empowerment Summit, and the 1st Offline Retail Trend Seminar Conference.

Special Event: Consumer E-Commerce Platform Investment Fair

Exclusive Planning: Global Traffic Celebrity Product Selection Meeting

VIP Dinner: Founders’ Evening

Beauty Night: Awards Ceremony and Social Dinner

Traffic guide:

Exhibition venue: Hangzhou Convention and Exhibition Center, 220 meters east of the intersection of Gangcheng Avenue and Wunan Line, Xiaoshan District, Hangzhou City, Zhejiang Province, China.

The references:

Meishang Expo-Yimeishang Consumer Goods Fair

BEAUTY LIFESTYLE SHOW

Accommodation area: Zhejiang

Exhibition date: August 15, 2024 – August 17, 2024

Opening and closing hours: 10:00 a.m. – 5:00 p.m.

Accommodation address: West of the intersection of Meishi Line and Yannan Line, Xiaoshan District

Exhibition area: 60000

Number of viewers: 50,000

Detention period: once a year

Organizer: Yimeishang