The 23rd Shanghai International Tea Trade Expo 2024 will be held from July 25 to 28, and tickets are now being booked! Know the event forum in advance~

In order to deepen the structural reform of agricultural supply and promote the high-quality development of China’s tea industry, the “23rd Shanghai International Tea Trade Expo 2024” (Shanghai Tea Expo) is scheduled to be held at the Shanghai World Trade Center. from July 25 to 28, 2024 The exhibition hall (No. 99, Xingyi Road, Changning District) will continue to be held. Tickets for Shanghai Tea Expo are currently being booked~

In Shanghai, an international metropolis that “welcomes all rivers”, tea consumption has diversified characteristics in Shanghai style, while privileging rational and quality consumption. Green tea, black tea, oolong tea, black tea, scented tea and emerging tea drinks are mainly consumed. White tea and Pu’er tea have suddenly emerged and have strong consumption potential and commercial value in the market. promote through this high-quality exhibition and trade platform Promote and expand market share.

The Shanghai International Tea Trade Expo covers tea, purple clay, ceramics, tea clothes, incense, tea packaging, tea machines, bamboo tea sets, tea furnishings, tea crafts, tea supplies and tea space, which dazzles the audience in Korean silver. Kettles, Japanese iron kettles, Taiwanese pottery are eye-catching, the tea subdivisions are complete, the six major categories of tea are displayed in a balanced manner, and the derivative exhibits are rich and colorful.

During the exhibition, through six major measures: industrial inclusion, cultural leadership, financial penetration, online transactions, intangible cultural heritage and tea tourism, we found a new path suitable for the development of the tea industry and combined traditional offline transactions with Internet finance, creating a new business model and injecting a new trend into the development of tea merchants and tea enterprises.

Shanghai Tea Expo features many special activities and forums, covering many aspects of tea culture. Here are some activities and forums worth attending:

Opening Ceremony: Host and co-host executives, experts, guests and CEOs of tea companies will be present. This is a good opportunity to learn about industry trends and network.

Regional public brand, famous tea, new investment conference for tea promotion: These conferences will promote various tea brands and provide important opportunities to find business opportunities and understand market trends.

Tasting and Brewing Competition: The 2024 “High-Quality Tea” Tasting and Brewing Competition will allow you to witness a high-level tea art exhibition and is also a communication platform for tea art lovers.

Award-winning tea tasting sharing sessions from various regions “Tea Fighting Competition”: The sharing session will feature award-winning teas from various regions and is a good opportunity to taste and learn about the characteristics of teas from different regions.

Western-style tea drinks and Shanghai-style specialty tea drinks appreciation: providing different styles of tea drinking experience, suitable for participants with a wide range of interests in tea drinking culture.

Tea Culture Experience and Tea Master Alliance Skills Competition: You can experience the skills of tea masters up close and understand the latest trends in tea art.

Ceramic Teaware Aesthetics: On-site Drawing, Sculpture and Performance Show: Introduce ceramic art and teaware making skills, and enhance the understanding of teaware aesthetics.

Special Forum on the New Online Marketing Model “Internet + Tea”: Discuss the new business model that combines the tea industry with the Internet. It is suitable for those interested in tea industry marketing.

Tea artist experience, tea banquet design, tea space creative exhibition: provide tea art experience and creative exhibition, suitable for participants who are deeply interested in tea art and tea culture.

Tea Ceremony and Tea Art Show “Exquisite Tea Art”, “Tea is Life”: Showing the essence of tea ceremony and tea art, it is suitable for tea culture lovers.

With the theme of “ecology, brand, trade and development”, this exhibition continues to upgrade Shanghai’s international, professional, market-oriented, information-based and large-scale exhibition ideas, adheres to the new development concept, strengthens cooperation between production and sales, and provides national services. It builds a business platform for the display, promotion and docking of the entire industrial chain, including foreign tea manufacturers, distributors, traders and tea lovers. A healthy life goes hand in hand with good tea. We look forward to meeting you in Shanghai in 2024!

The references:

Shanghai International Tea Fair

Shanghai Tea Room

Accommodation area: Shanghai

Exhibition date: July 25, 2024 – July 28, 2024

Opening and closing hours: 09:00-18:00

Accommodation address: No. 2299 Yan’an West Road, Changning District, Shanghai

Exhibition area: 30,000

Number of viewers: 83,000

Detention period: 2 times per year

Sponsor: China Agricultural Quality Products Development Service Association