The Event Planner’s Marketing Toolkit: 9 Essential Tools

You may have planned the GOAT bash, but if no one shows up, did it really happen? As an event planner in New York City, you’re passionate about planning great events for one reason and one reason only: to bring people together. That’s what it’s all about, which is why you need a marketing toolkit to Spread it out And draw people in. We’ve got nine must-have tools at your disposal.

Social Media Management and Marketing Tools

Instagram, TikTok, Facebook, and other platforms are important tools for raising awareness of your events. But without social media management tools to make posting easier and provide analytics insights, you’re just typing away in the hope that something sticks.

• Hootsuite: In addition to the usual features for scheduling and posting to social media, Hootsuite also offers tools to help you expand your reach. It analyzes the click-through rates of previous posts to suggest the best times and days to post. Hootsuite also comes with listening tools to help you target relevant hashtags and trending topics, helping you reach a wider audience.
• Sprout Social: If you’re looking for a streamlined process for posting to multiple social media channels, Sprout Social has you covered. Quickly duplicate and customize posts for each of your social media accounts. Your posts will be consistent and on brand across channels, and you’ll spend less time managing your social media marketing.

Email Marketing Tools

No, email is definitely no Dead. Think of email marketing as the end of digital marketing. Facebook Messenger, text messages, and even a Nigerian prince asking everyone to help him raise money couldn’t kill Email marketing is effectiveThe right email marketing tools can help, and here are some of our favorites.

• Mussende: Create email marketing campaigns like a pro with Moosend’s Campaign Creation Wizard. The wizard walks you through the steps to create an exciting email campaign. After you hit “Send,” dive into Moosend’s powerful analytics tools, complete with sexy charts. Moosend even allows for easy A/B testing and comes with AI tools to help you craft irresistible subject lines.

Visual content creation tools

Eye-catching graphics will make social media users stop scrolling. Make your event a success When you use visuals in your marketing campaigns. Use visual content creation tools to go beyond your smartphone photo gallery.

• Canva: With an easy-to-use interface and tons of templates, Canva is a haven for budding graphic artists or event planners who know nothing about Adobe Cloud. Best of all, Canva is generous with its free features.

Event Management Tools

Specific event management tools go a step further than the regular event tools most small businesses use. Event management tools include built-in ticketing platforms, sponsorship, and Supplier Management tools, and the ability to separate information by event. Most event management tools also include powerful features for marketing your New York event.

• Zoho Backend: Simplified registration form Zoho Backend Accommodate user input with custom fields and parameters. Zoho Backstage also has everything you need to create event websites, promo codes, and event banners. There’s even a free option to get you started.
• Event Center: With a built-in marketplace, EventHub lets you reach more sponsors and attendees. In addition to expanding your marketing reach, EventHub includes features like a real-time dashboard for tracking revenue, paperwork review, and mobile-friendly event maps for attendees.

Paid Advertising Marketing Tools

Automatic campaigns are time-limited. Unlike typical commercial marketing, you need to effectively promote your campaign quickly and long before the campaign begins. In other words, you don’t have time to find the right keywords, marketing channels, and platforms. Paid advertising tools have powerful analytics that can analyze everything from keywords to competitor ads.

• SEMrush: See where users are clicking with CPC maps and access one of the largest keyword databases.
• Spy Fu: Use this tool to find the best keywords to search for online. This tool also has features to help you analyze your social media campaigns and organic search success.
• Super Metrics: If you need a comprehensive advertising analytics tool to measure your marketing campaigns on the biggest social media channels and Google Ads, then Supermetrics is the perfect choice. Best of all, Supermetrics integrates with Google Drive, making reporting and sharing simple.

Learn more about marketing at the 2024 Event Planning Expo

Event marketing is an art in itself, and you can learn all the best methods when you attend events Event Planning Expo. Connect with thousands of other event planning professionals and participate in dozens of learning opportunities. Sign up now.