The importance of going hybrid at live events:

3 unexpected reasons to reach your online audience

In a post-lockdown world, businesses, event organizers and sponsors are eager to get staff and audiences back to live events. While remote working has become the norm and some people are returning to the office, face-to-face communication remains critical for building stronger relationships. However, the question arises: why should we bother including online audiences in hybrid events?

1. Expand the scope of influence

Engaging an online audience can be more challenging than an in-person audience, but it represents an opportunity to connect with individuals who might not otherwise be able to attend. These individuals may live in different countries, have scheduling conflicts, or face other barriers to attending in person. By offering a virtual option, you can reach these eager attendees, thereby increasing the scope and impact of your event.

2. Increase revenue opportunities

Selling online attendance tickets can significantly increase your event revenue. Despite widespread concerns that virtual tickets might cannibalize in-person sales, evidence suggests otherwise. Those who prefer the in-person experience will still attend in person. Offering a virtual option simply opens up additional revenue streams without compromising the in-person experience.

3. Build trust

The real value of hybrid events is building trust with your audience. Online attendees can still feel the atmosphere and quality of the event without being there in person. By ensuring your virtual experience is engaging and inclusive, you can transform online attendees into future in-person attendees. Well-executed hybrid events can turn virtual attendees into loyal fans who are more likely to purchase tickets to future events.

So the next time you organize a conference, exhibition, trade show, experience, concert or even conference, consider your online audience and create as much value as possible for all participants.

Don’t forget, this is also a very sustainable way to expand your reach –

020 87700655 | office@presentcommunications.com

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