The secret to win the exhibitor of the event

In the recent report recently released by The EXHibitor Advocate and Evolio Marketing, in the “Status of the Activity Industry: From the perspective of exhibitions and event marketers”, nearly half of the exhibitors have expressed their distrust of the organizers of the exhibition. In the context of rising costs, the choice made by exhibitors may have a negative impact on the revenue of the exhibition organizers and the stability of the exhibition and activity industry.

However, the report shows that two -thirds of the exhibitors still attach importance to their exhibition and activities. Trade exhibition is still a unique marketing channel that provides valuable data, opportunities for establishing relationships, and measurable investment returns. The problem is that although the exhibitors are worried about rising costs, how to rebuild trust and ensure the long -term success of the industry.

Studies have shown that costs are the primary challenges facing exhibitors. As high as 82% of interviewees regard the exhibition services as their most concerned cost issues. Nearly half of the exhibitors believed that the exhibition organizers did not realize or indifferent to their financial challenges, which made them feel underestimated after the exhibition.

It is not surprising that these setbacks have led to the reduction of exhibitors (71%), sponsorship (57%) and reduced participation (45%). This situation not only affects their return on investment, but also affects the revenue and reputation of the exhibition organizers.

Exhibitors expressed their concerns and asked the exhibition organizers to cooperate with them. In order to meet the gap, organizers must consider exhibitors as key stakeholders, cultivate real partnerships, and promote all relevant parties to succeed. First of all, we must understand the challenges faced by the exhibitors and work together to influence changes.

Solving the problem of high participation costs

Understanding and reducing costs is essential for exhibitors. First of all, use the exhibition rate of exhibitors to collect data such as annual survey of exhibition rates to measure the cost of exhibition service in accordance with the average level of the city or similar activities in the same industry. Use this information to negotiate a more favorable price with the service provider to help exhibitors reduce expenses. These discussions can be carried out at any stage of the event planning, but starting as soon as possible is essential for the best results.

Provide valuable resources

Providing valuable resources for exhibitors can significantly improve their experience and results. Provide marketing tools, such as the population statistics and registration insights of the participants, can help exhibitors to identify potential business opportunities and focus on their energy.

For example, because only about half of the participants are decision makers, exhibitors need clear data to set the actual goals and effectively allocate budgets. In addition, shared accurate and operable information can better coordinate the goals of the organizer and the expectations of exhibitors, thereby promoting common success.

Release new opportunities

The exhibitors seek more than just the booth space; they want to increase the brand awareness. To support this, exhibition organizers can use the potential customer capture tools driven by matching software, artificial intelligence -driven, and technologies such as pre -exhibition and marketing solutions to improve the return on investment.

Provide flexible sponsorship options, setting the brand on traditional services, can also create more value for exhibitors. In addition to the booth, the organizer can also design a unique experience, such as product demonstration, exclusive demonstration or brand social activities to increase participation and expand the brand’s influence.

Soliciting feedback from exhibitors

It is important to listen to the feedback from the exhibitors, but because the exhibitors’ consulting committee has poor operation, many exhibitions have failed to meet the requirements. In fact, only 24% of exhibitors believe that these committees are very effective. In order to make them succeed, it is very important to recruit diversified representatives that can bring different views and challenges. Clarify the purpose of setting up the council is equally important to ensure that the meeting focuses on improving the results of all participants.

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Active cooperation is the key -each meeting should have a specific action plan to prove that the opinions of the exhibitors are being implemented. If they are well managed, these committees can establish trust and loyalty, while promoting innovation to benefit exhibitors, participants, organizers and suppliers. This is a win -win situation!

Outlook a more collaborative future

The core of reconstruction and the trust and loyalty of the exhibitors is the partnership. By understanding the main challenges faced by the exhibitors, dedicated to cost transparency and creating a higher return on investment, the exhibition organizers can strengthen the relationship and promote common success. Strong communication, practical support and collaboration are the basis of these partnerships. Exhibitors will be valued and supported, and the organizers will benefit from the increase in participation and income.

To obtain more tools, investigations and resources for improving exhibitors, please visit the exhibitors advocate and explore how to immediately establish a stronger and more trustworthy connection with exhibitors.

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Jessica Sibila is the executive director of The Exhibition Advocate. He is an experienced marketer and social influence professionals. He has unique in the fields of event marketing, community participation, charity and corporate brand promotion. Experience.

Sibila has more than 20 years of experience in promoting the leading brands of natural and organic industries to formulate strategic activities and social impact plans. Sibila is a CTSM (certified trade exhibition marketer), CMP (certified conference planner), and holds the corporate social responsibility certification of Boston College and the University of Colorado.