The Venues Collection introduces key talent to strengthen commercial team

Venues Collection is pleased to announce the promotion of two key members and a reorganization of its commercial team, underscoring the company’s commitment to growth and excellence in the meetings and events sector.

Lisa Morris has been promoted to Commercial Director and will lead the new Commercial team. Lisa brings over 25 years of extensive venue and hotel experience to her new role, having worked with renowned brands such as Marriott, Q Hotels and Almarose Hotels. Since joining TVC as Revenue Director in 2020, Lisa has played a vital role in driving the company’s revenue strategy and growth. In her new role, she will oversee the strategic direction and performance of the Commercial team, ensuring the continued success and growth of the Group.

Katie Whitby has been promoted to Head of Sales. Katie has over 25 years of expertise in venue and hospitality sales and marketing, with a diverse background having previously held roles at InterContinental Hotels, Q Hotels and Gray Dawes Events. Since joining TVC as Regional Sales Director in 2023, Katie has played a vital role in strengthening sales operations and building strong client relationships. In her new role, Katie will be responsible for the leadership, management and sales performance of The Venues Collection.

Commenting on the promotion, Lisa Morris said: “I am delighted to take on this new challenge leading our talented commercial team. The move from a sales-focused team to a commercial team demonstrates our commitment not only to achieving sales targets, but also to developing a wider growth strategy and capturing new opportunities. As Commercial Director, I will focus on creating avenues for expansion and innovation, ensuring our commercial division is able to thrive in an ever-changing market.”

Katie Whitby added: “I am delighted to continue my work with The Venues Collection in my new role. I look forward to leading the sales team to achieve our ambitious revenue targets and build lasting relationships with our customers. By developing strategic sales plans and working closely with the marketing team, we aim to deliver exceptional value and experience to our customers whilst driving overall revenue performance and growth across the collection.”

These promotions reflect The Venues Collection’s commitment to recognizing and nurturing talent within the organization, ensuring it remains at the forefront of the meetings and events industry.