Kind+Jugend 2024, the German trade fair for baby products in Cologne, will be held at the Cologne International Exhibition Center from September 3 to 5. As the weather vane of the infant and child industry, Kind+Jugend shows the world the current industry trends and future development directions every year. The exhibition is divided into seven distinctive themes: mobility, furniture and functionality, home textiles and decoration, toys and education, fashion for pregnant women and children, safety and monitoring, and maternal and child care topics, covering all aspects of the industry. Offers dealers an excellent opportunity to learn about quality products on the current market.
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Book your tickets online for the German Baby Products Fair in Cologne
New Opportunities for the Baby and Child Industry to Go Global
According to data from the National Bureau of Statistics, between 2000 and 2018, the domestic market size increased from 52.3 billion yuan to 271.3 billion yuan, with a compound annual growth rate of 22.8%. The market size will increase to 391.2 billion yuan in 2022, and the annual growth rate will drop to 4.72%. Faced with the slowdown in domestic market growth, enterprises are increasingly turning to the international market, using professional exhibitions as a platform to showcase innovative and high-quality products, an important platform to expand international trade. K+J, the Cologne baby products fair, is one of the must-see events in the industry. The exhibition will bring together about 1,000 exhibitors from 46 countries and about 15,000 professional visitors from 113 countries at the Cologne International Exhibition Center.
“In my opinion, Kind+Jugend is unique in its mix of renowned companies, young innovators and hidden champions. The number of exhibitors is expected to eventually exceed 1,000,” said Jörg Schmale, Project Director of K+J. The continued expansion of the exhibition scale also reflects the continued global demand for high-quality baby and children’s products. The list of confirmed exhibitors includes the industry’s leading brands as well as companies from several European countries, including Germany, the Netherlands and Turkey. The number of Chinese exhibitors is also significant, including well-known brands such as Goodbaby, Bc Babycare and Momcozy. These brands not only demonstrate the innovative capabilities of the Chinese baby industry, but also reflect its strong influence on the international market. In addition, well-known brands such as Cybex, my junior and Motorola will also participate in this event.
Innovations and awards
Another highlight of the Cologne Baby Products Fair is the highly anticipated Innovation Award, which covers eight categories and aims to reward companies and teams that demonstrate outstanding performance in product innovation. This year, the special award – “Midwive´s Choice” – will continue to be presented. This award is selected by midwives and awarded to products they consider to be excellent, demonstrating the exhibition’s focus on industry innovation and professional opinions.
Ticket Price-Ticket Address
Book your tickets online for the German Baby Products Fair in Cologne
Helping exhibitors structure the global market
Kind+Jugend, held annually in Cologne, Germany, serves as the leading platform for global trade in the infant and child industry, showcasing the world’s leading infant and child products, industry trends and innovative technologies. In addition, as the influence of the Cologne Fair continues to expand, it helps exhibitors expand their international business territory through sector exhibitions close to local markets around the world: in Latin America, Pueri Expo has precisely become a high-quality baby and child products fair connecting Brazilian and international brand manufacturers with buyers and dealers from across the region. At the same time, the success of Kind+Jugend ASEAN in Bangkok, Thailand, which specifically serves emerging markets in Southeast Asia, has further consolidated its position as an industry leader.
The vision of K+J 2024 in Cologne is to provide cutting-edge industry insights, innovative inspiration and business opportunities to all stakeholders in the global baby and child industry, and to promote the sustainable development of the industry. We look forward to more exciting industry highlights at this exhibition!
While attending the international K+J Cologne Baby Products Fair in Germany, you can adopt the following effective marketing strategies to attract more trade visitors:
Understanding the target audience: First of all, it is necessary to clarify who the professional audiences are, analyze their composition around the theme of the exhibition and segment the types of audience. This is the basis of successful exhibition marketing.
Build an audience database: Collect detailed information about professional audiences, such as gender, work unit, position, and contact information, etc., for personalized communication and invitations.
Multi-channel invitation: Use the database to launch invitations through various methods such as media promotion, letter sending, event promotion and door-to-door visits.
Social media marketing: Use social media platforms such as Weibo, Xiaohongshu, Douyin, etc., and cooperate with KOLs to increase brand visibility and user conversion through original content and interactive activities.
Content Marketing: Create relevant and valuable content for your target audience, using storytelling techniques and emphasizing emotional appeal to increase content appeal and audience engagement.
Leverage influencer marketing: Partner with thought leaders or influencers in your industry to leverage their social networks and influence to promote your brand and products.
Personalized Invitations: Offer personalized invitations and exhibit tips based on trade visitors’ characteristics and interests to increase their willingness to participate.
Pre-publicity: Increase the visibility and appeal of the exhibition through pre-publicity in industry media and related channels.
Live broadcast marketing: Use live broadcast technology for product display and interaction, and use the immediacy and interactivity of live broadcast to attract audiences and drive sales.
Technological innovation: Using new technologies such as AI for marketing, creating new promotional materials and interactive experiences, and improving the sense of technology and brand appeal.
Brand Co-Branding: Co-branding with other brands or IPs to jointly develop products or businesses and attract more audiences through the resources and influence of both parties.
Pay attention to individual value: Carry out “human-centered marketing”, pay attention to individual needs and emotional satisfaction, provide personalized products and services, and establish deep connections with users.
By using these strategies together, you can effectively attract a professional audience at international exhibitions, strengthen brand influence and promote global business expansion.
The references:
K+J, Cologne Baby Products Fair, Germany
Kind Youth
Host region: Germany
Exhibition date: September 3, 2024 – September 5, 2024
Opening and closing hours: 09:00-18:00
Accommodation address: Koelnmesse GmbH, Messeplatz 1, 50679 Koln, Deutschland, Germany
Exhibition area: 110,000
Number of viewers: 34,800
Detention period: once a year
Organizer: Koelnmesse Germany
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