Todd Iverson » Exhibition City News

Todd died on October 19 after a long battle with early-onset Parkinson’s disease and Parkinson’s disease dementia.

Todd has been active in the trade show industry for over 35 years with three companies: Brede Exposition Services, GES Exposition Services and Fern Expo & Event Services.

Minneapolis-St. Louis native Paul, Todd began his career in the trade show industry at age 15 while working for his father, President Ralph Iverson, at Brede Exposition Services. Todd initially worked at United Carpenters, supporting the manufacture of displays and custom rental components, then in the mid-1980s moved to lead Brede’s newly formed ExhibitsPlus division, which focused on the rental of custom and portable displays.

In 1990, Todd pursued an opportunity at GES in Southern California to lead the expansion of the Exhibition Services division. Within a few years, Todd moved to Las Vegas to lead a similar team while also managing the Top 100 Trade Show (Photo Marketing Association) national account with Ralph Iverson. After ten years in exhibition services at GES, Todd was promoted to Vice President of National Sales, a position in which he achieved high levels of success.

Todd ends an extensive career in the trade show industry with Fern as Vice President of National Sales and Operations for the Western Region, retiring on disability in 2017.

Todd attends major industry events and conferences and served as ESCA President in 1999. Anyone who has worked with Todd knows that he is the “T” in trade shows. His tireless energy and commitment to providing the best service to his clients is second to none.

Todd is survived by two other trade show leaders in the Iverson family. His father, Ralph Iverson, was from Minneapolis-St. Paul is also a past president of ESCA in 1988-89 (Brede and GES); and his brother Chad Iverson of Las Vegas is still active in the industry (previously at GES) as the director of Pure Creative Senior National Account Director at Solutions.