B2B trade shows have always been the best way for industries in the United States to market their products and services.
In fact, Trade show attendance in 2023 Exhibitors expect to attend nearly 30 regional shows, up from 28 in 2019.
If you don’t know which shows to prioritize, or you’re new to trade shows, here are the best B2B trade shows for 2024 by industry. These shows are sure to be well attended by top industry experts and buyers, helping you build new networks and deepen your brand presence.
Furniture and Home Decor
Las Vegas Summer Market
Time: July 28 to August 1, 2024
The Las Vegas Market is a campus of four buildings dedicated to permanent and temporary exhibitors. They include thousands of brands and are designed to provide inspiration to designers and retail agents from the United States and beyond. More than 50,000 people attend the market in winter and summer. It is one of the best B2B trade shows if you deal in furniture, flooring, home decor or gifts.
Milan Furniture Fair
Date: April 16-21, 2024
The Milan International Furniture Fair is the global meeting place for furniture and decoration coordination and planning. The show is held every April at the Milan International Exhibition Center. More than 2,500 exhibitors and 300,000 attendees are expected to see top international design every year.
Organic and sustainable fields
Eco Izmir
Time: May 23-25, 2024
Held annually in Turkey, Ekoloji Izmir is the regional meeting place for any business selling sustainable or organic products for export or import to Europe, the Middle East and Central Asia. Products on display range from food to textiles to personal organic products. It is an excellent B2B option for new organic manufacturers or industry experts.
Parc National des Expositions Lyon 2024
Date: September 23-24, 2024
More than 15,000 people attend the event each year, which is held alternately in Lyon or Paris, France. The September 2024 show will be held at the Lyon Eurexpo. It is the top national show and one of the best organic food shows in Europe.
B2B trade show for the automotive industry
2024 SEMA Show
Date: November 5-8, 2024
The SEMA show at the Las Vegas Convention Center is expected to attract nearly 150,000 visitors and more than 1,700 exhibitors of new vehicles and related parts and industry components. The show will showcase the latest technologies and the top experts in the field. More than 100 educational courses will help professionals strengthen their skills through the event.
Automechanika Frankfurt
Date: September 10-14, 2024
Every two years, Frankfurt hosts one of the world’s largest trade fairs for the automotive industry. Exhibitors from 175 countries are expected to attend this large-scale event covering the entire value chain of the automotive industry. More than 5,000 exhibitors will be present.
Business and Entrepreneurship
Small Business Expo
When: Multiple shows across the U.S. Upcoming shows by city and date:
- New York City: May 2, 2024
- Boston: May 8, 2024
- Chicago: June 13, 2024
- Los Angeles: September 5, 2024
- San Diego: September 20, 2024
- Phoenix: September 25, 2024
- San Francisco: October 10, 2024
- Las Vegas: October 17, 2024
- Houston: October 30, 2024
- Austin: November 14, 2024
- Dallas: November 20, 2024
- Atlanta: December 11, 2024
The show is expected to attract up to 8,000 visitors, depending on the city. It is the largest B2B network in the United States for small businesses in almost all industries. If you want to attend multiple events, you can get bundle discounts. In addition, joining the network will give you access to hundreds of thousands of small businesses and buyers, allowing you to connect with them and boost sales between events.
Los Angeles B2B Marketing Expo
Date: October 9-10, 2024
More than 7,500 people attended the B2B Marketing Expo, where more than 700 exhibitors showcased the latest marketing and sales trends for small businesses. The event included interactive masterclasses and other learning opportunities.
London eCommerce Expo
Date: September 18-19, 2024
The events, which attract more than 10,000 attendees and 300 exhibitors, are designed to provide online traders with opportunities to network and learn how to grow their small businesses. Events include opportunities to pitch services and products to executives.
2024 North American Auto Parts Show
Date: October 7-10, 2024
NACS (National Association of Convenience Stores) is the premier event for gas station and convenience store industry professionals. The show attracts more than 23,000 attendees and 1,200 exhibitors, showcasing the latest technologies, products and business integrations to improve foodservice and operations. The show is held annually in Las Vegas.
technology
CES (Consumer Electronics Show)
Time: January 2025 (to be determined)
CES is a global “The most influential technology event” is held every January in Las Vegas. In 2024, the show will have 138,000 attendees, 1,442 startups at the show’s “Eureka Park”, and 4,312 exhibitors. The show will showcase the latest trends in technology, artificial intelligence, and related fields, and feature lively discussions by experts. The featured themes for 2024 are robots and drones.
TECHSPO Technology Expo 2024
Time: 30 cities around the world, including:
- Philadelphia: June 17-18, 2024
- Atlanta: June 20-21, 2024
- Miami: June 27-28, 2024
- Washington, DC: July 1-2, 2024
- San Francisco: July 8-9, 2024
- Dallas: July 11-12, 2024
- Denver: October 21-22, 2024
- Phoenix: October 24-25, 2024
- Las Vegas: October 28-30, 2024
TECHSPO events bring together developers, brands, marketers, service providers, designers and others in the tech industry to network with industry experts and explore the latest innovations. Attending these events gives you access to a network of over 45,000 industry experts.
Health Care
HIMSS24 Europe
Time: May 29-31, 2024
HIMSS, the Healthcare Information and Management Systems Society, will hold its annual European trade show in Rome this year. This is the premier medical conference and exhibition space for the healthcare industry in Europe and around the world. Conference topics include innovations in telemedicine, patient safety, and breakthroughs in digital support systems.
2024 International Medical Equipment Exhibition
Date: November 11-14, 2024
Every year, 5,300 exhibitors and 83,000 visitors from 70 countries attend MEDICA in Düsseldorf, Germany. It is one of the world’s largest B2B trade shows for medical and healthcare. Attendees can learn more about trends in imaging innovations, lab technology, diagnostics, health IT, mobile and telemedicine solutions, and more. The forums, conferences and conversations led by experts are unparalleled. =
Food and Beverages
Anuga
Date: October 8, 2025
Anuga is held every two years in Cologne and is the world’s leading B2B trade fair for food and beverages. In 2023, 140,000 industry visitors from 200 countries attended the show. Nearly 8,000 exhibitors from 118 countries participated in the show. The international representation of exhibitors is 94%. The exhibition presents and discusses major trends in the global food industry, including: alternative meat proteins, clean labels, superfoods and ancient grains as well as sustainability in production or packaging.
How to Prepare for a B2B Trade Show
Choosing a great trade show is only the first step. Next, you need to plan how to develop your show so that you can showcase your products and services to industry professionals amid stiff competition from other exhibitors.
You might want to consider B2B Trade Show Game Ideas Make yourself unique and attract visitors to your booth. If you are at a loss, you can hire a professional company such as Casual Jacketshelping you design your exhibition strategy from a holistic perspective within budget constraints. Maximizing results and making the most of your event experience is essential!
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