Toyota dealers selling GR Corolla at invoice price – this is

After years of price hikes, one of the hottest hatchbacks of our time is getting even more affordable

The Toyota GR Corolla is a hot hatchback that has sold like hotcakes in recent years. Dealers often mark up the car as if they own the last one in the world. Now, prices are starting to drop, and at least one dealer is advertising a GR Corolla Premium for less than the manufacturer’s suggested retail price.

The car was parked at Hatch Toyota in Show Low, Arizona. As a premium model, it comes with a limited-slip differential, fog lights, an eight-speaker sound system, heated front seats, faux leather upholstery, and a heated steering wheel. The base model has an MSRP of just over $41,000. This car has an MSRP of $42,016.

Read: Toyota’s new 2.0-liter turbocharged engine is rumored to produce nearly 600 horsepower

That’s what makes it so interesting, according to the article, the dealer was willing to sell the car for $40,237.25. According to the salesperson, this is the invoice price, or the same price the dealer paid Toyota for the car. But that doesn’t mean Hatch won’t make any money on the GR, as the manufacturer may have some incentives for selling the car that aren’t publicly advertised to the public.

Whatever dealers end up getting, it sounds like an overall good deal for a car that’s both attractive and practical. It’s worth noting that this isn’t one of the latest variants of the GR Corolla, which may be a factor in its price. Also, it’s worth noting that once someone comes in to buy this car, dealers can’t be completely sure that they won’t try to charge extra.

We’ve previously reported on a GR Corolla advertised by the same person for another dealership. In this case, the online pricing doesn’t seem to match up. Here, Hatch’s website lists the car’s MSRP, so at least neither figure shows a markup.

This seems to be just another example of pricing starting to normalize. In fact, this is the second time we’ve seen a GR Corolla sold for less than its MSRP. Interestingly, that one was also white.

Image credit: Hatch Toyota