Trifecta collectively expands through acquisitions

(Photo representing the Canadian Concrete Expo)

Market-leading Canadian Events Become the Fourth Acquisition and Fifth Event for Independent Performance Organizers

Submitted by Mike Geller of Greylion on behalf of Trifecta Collective

Arlington, Va. – (Business News) – Trifecta Collective LLC, owned and supported by Greylion, a leading private equity firm focusing on a high-growth business, announced today that it has acquired the Canadian Concrete Expo (CCE).

CCE is a major activity in Canada, serving the concrete, construction and summary industries. 7^Th The annual event was recently held at the Toronto International Center from February 12 to 13, 2025, with more than 350 exhibitors, more than 7,000 attendees and more than 120,000 net square feet of exhibition space. The 2026 event is scheduled to be held at the International Center from February 11 to 126, 2026.

“We launched a bold new chapter with Trifecta Collective and we are excited to share this exciting announcement,” said Stuart Galloway, president and major shareholder of the event at the Canadian Concrete Expo. “This partnership marks an important milestone, representing CCE, and we are eager to join forces with the outstanding Trifecta team.”

Mr. Galloway will continue to hold leadership positions. The current CCE team will remain in place to ensure consistent management, customer service and participant/exhibitor experience.

“CCE is an excellent addition to Trifecta’s portfolio and we are delighted to welcome this leading event,” said Rick McConnell, CEO of Trifecta Collective. “Our extensive experience in trade fairs and construction industries is perfect for continuing the positive trajectory of CCE built by Stuart and its team.”

For more information about CCE, visit www.canadianconcreteexpo.com.

Trifecta’s collective acquisition of CCE is the fifth show of the team’s portfolio building in March and December 2022, including the North American Trailer Dealers Association, the International Volkswagen Timber Conference and the Volkswagen Timber Report, as well as the May 2024 deal acquisition and the February 2025 launch of TrailerTech Expo.

Gord Carley of GC Media Brokers is the exclusive broker for the Canadian Concrete Expo, in terms of arranging, structuring and negotiating the deal. Corporate Solutions, led by Nicholas Curci, acquires the Canadian Concrete Expo on behalf of Trifecta.

About the Canadian Concrete Expo
CCE provides a unique environment for new suppliers, reconnecting with industry contacts, using the latest equipment, and leveraging exclusive exhibition quotes. Participants can promote their careers by maintaining and developing an understanding of Canada’s diverse and changing specific construction industries.

Conferences, equipment presentations and stage presentations provide attendees with the opportunity to experience the latest technology, equipment and industry advancements. The vast exhibition building is a place where people connect, test equipment and take advantage of exclusive exhibition quotes.

About Trifecta Collective
Trifecta Collective is a trade show platform composed of Greylion and trade show industry professionals Rick McConnell and Jennifer Hoff. Mr. McConnell has extensive experience and leading industry activities in multiple industry sectors and has previously held senior leadership positions at Hanley Wood and Informa. Ms. Hoff has an equally impressive track record in exhibition management, holding numerous positions at National TradeShow Productions and she continues to run today as the founder of Tafi Event Strategy. Since 2021, Trifecta Collective has been building a portfolio of leading trade fairs and events that are leaders in their respective market sectors.

About Greylian
Greylion focuses on investing in high-growth businesses in the lower market. We seek to work with existing founders, entrepreneurs and management teams in two broad fields: Service and specialize in industry and manufacturing. We provide tailor-made capital solutions in control and minority structures. Furthermore, our conservative approach ensures that our company’s balance sheet can support investments to accelerate growth. Greylion invests $2.5 to $125 million in capital each time, mainly in the United States. Greylion currently manages private equity funds with a total commitment of $1.9 billion. For more information, visit www.greylion.com.