Vietnam Auto Parts Show Announces Strategic Partnership with LIQUI MOLY Ahead of 2018

Organizers of next year’s Vietnam Auto Parts Show in Ho Chi Minh City have announced a new strategic partnership with German automotive chemical giant LIQUI MOLY. The company has joined Ho Chi Minh City Automechanika’s partnership program to help global industries participate in the development of the Vietnamese automotive market. Through this platform, LIQUI MOLY will have the opportunity to work with exhibition organizers to expand brand awareness and marketing opportunities in Vietnam, and strengthen cooperation with local factories and automakers.

The second edition was held at the Saigon Exhibition and Convention CenterVietnam Auto Parts ExpoTo be held from April 25 to 27, 2018. As Vietnam’s leading exhibition for the automotive service industry, the first edition was declared a great success for the Vietnamese automotive market, with a total of 341 domestic and foreign exhibitors meeting more than 8,000 buyers and trade visitors. Now anchored by the show’s new partnership with one of the most respected brands in the industry, the show will become an even more powerful professional and international business platform, connecting the local automotive service industry with major global players.

LIQUI MOLY supplies the automotive industry with a range of high-quality oils, additives, greases, pastes, sprays, adhesives and sealants. The company will occupy a considerable exhibition space at the 2018 show and will present a range of innovative repair and maintenance products made in Germany. These include motorcycle cleaning additives to prevent wear, as well as a range of engine oils developed specifically for Asian brands. More importantly, local companies in the after-sales service sector will have better opportunities to explore the most advanced solutions for domestic car owners.

Ms. Fiona Chiew, Deputy General Manager of Messe Frankfurt (Shanghai) Co., Ltd., said: “AutoVietnam demonstrates how global companies and true industry leaders can take advantage of this dynamic and truly exciting time by connecting the local Vietnamese market with the international automotive industry. Market example.

Mr. Vincent Prinzing, Export Area Manager at LIQUI MOLY GmbH, emphasizes: “This is a dynamic region for the global automotive industry due to the large number of motorcycles and the growing fleet. As a result, we are seeing local growth. There is enormous potential to introduce more high-quality products and services to the rapidly growing population of car owners.”
Mr. Prinzing added: “We already have a long-standing relationship with the Automechanika brand and Automechanika Vietnam is a great fit for us due to the quality of its buyers, its growing internationalization and its impressive local representation.”

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