Winning Strategies for Booth Staff Success – Trade Shows

I’ve been having a lot of conversations lately about booth staffing.

Exhibit managers told me they were frustrated with the team’s performance at the booth or even whether they showed up at the right time.

Attendees were annoyed when staff jumped on them or shoved items at them as they passed the booth.

Now, these are not new challenges by any means. Poor booth staff may be an ongoing problem for many exhibit team leaders (or even you), but it’s not insurmountable.

Over the years I have worked with many exhibition teams to improve the behavior of their booth staff. I’ve also published a few blog posts and podcast episodes before that included booth staffing tips.

So in this episode, we’re going to dive into Trade Show Insights Archives of some booth staffing strategies.

You’ll hear the following excerpt (click to listen to the full episode or read the blog post):

For a more in-depth look at what exhibitor education is and why it’s important, check out Exhibitor Education Statement I wrote about it a few years ago. You can download a free PDF copy at ExhibitMarketersCafe.com/manifesto. (It only takes about 10 minutes to read.)

If you or your exhibition team are looking for the guidance, training and skills you need to be more effective at your exhibition stand, check out the range of tools available in the Exhibition Marketing Café, or contact me to arrange your bespoke training.