Yimeishang Consumer Goods Expo will be held at Hangzhou Convention and Exhibition Center from August 15 to 17. Tickets are available on last call and free tickets are available.

Yimeishang Consumer Goods Expo will be held at Hangzhou Convention and Exhibition Center from August 15 to 17. Tickets are available on last call and free tickets are available.

Ticket registration: Book your tickets online and receive free tickets within a limited time (receiving platform: Juzhan.com)

The Ministry of Commerce has designated 2024 as the “Year of Consumption Promotion” to encourage the creation of new scenarios and further promote consumption growth from a policy perspective. This year again, the rationality of consumption has become increasingly evident, and consumers are more willing to pay for “value for money.”

This can be seen as a coexistence of opportunities and challenges for the entire industrial chain of the beauty industry. However, what is more critical than clearly understanding the current market situation is how practitioners can consolidate and continuously improve competitive barriers while achieving empowerment. through resource integration. Ability to eliminate obstacles and achieve comprehensive growth.

From August 15 to 17, 2024, the 14th Yimeishang Consumer Goods Expo and Global Beauty Summit 2024 will be opened at Hangzhou Convention and Exhibition Center. By then, Yimeishang will gather more than 1,000 flagship product exhibitors, more than 50,000 precise channels and professional visitors, more than 100 e-commerce platforms, more than 500 industry celebrities and more than 10,000 VIP professional buyer groups, and launch five flagship activities to interact with industry professionals. Let’s seek new e-commerce opportunities and expand our business together.

Highlight 1: 6 major thematic summits provide a comprehensive overview of industry trends

Today, global operations have become a consensus in the industry, but for merchants who have been deeply involved in a single platform for many years, it is not easy to quickly adapt to a multi-channel approach.

In this regard, Yimeishang will launch six major thematic summits at the same time as this exhibition. While helping merchants get familiar with the gameplay of the mainstream platform, it will also accurately understand product trends and easily win the competition.

Highlight 2: Four large themed exhibition halls, one-click connection to a large number of high-quality exhibitors and more than 10,000 featured products

In addition to exporting operational information, Yimeishang has always been regarded as an effective docking channel by supply and demand parties.

This exhibition held a three-day consumer goods exhibition (August 15-17), including more than 1,000 exhibitors in beauty, food, lifestyle and other fields. At that time, they will bring their flagship products, new hit products, the latest scientific research results and ordering mechanisms to promote effective cooperation.

The scene of previous Yimeishang consumer goods exhibitions

According to internal information, this exhibition will include four themed exhibition halls: “Traffic Trends, First-Source Products, Global Products, and Famous Domestic Products”. Among them, the Traffic Trends Pavilion is specially designed for the Global Summit and Beauty Night Dinner. , Celebrity Exhibition, designed according to traffic trends such as channel exhibitions, retail merchants and professional visitors in need are welcome to register in advance.

It is worth noting that, as the largest all-category exhibition of Meishang industry, at the 14th consumer goods exhibition, there are not only excellent brand exhibitors covering all categories of Meishang industry, but also high-quality raw materials, OEM and packaging materials, etc. Chain enterprises, representatives of service providers who can provide registration, testing, logistics, finance and other services make the exhibition visitors have a worthwhile journey and can connect with the accurate resources of the whole industry at the same time.

Yimeishang Consumer Goods Expo will be held at Hangzhou Convention and Exhibition Center from August 15 to 17. Tickets are available on a last call basis, and free tickets are available.

Ticket registration: Book your tickets online and receive free tickets within a limited time (receiving platform: Juzhan.com)

Highlight 3: Multiple special events create effective and immersive welcome scenes

In order to help enterprises effectively connect with the precise resources they need as much as possible, Yimeishangte has launched a number of special activities during this exhibition.

Among them, the highly anticipated product selection of global traffic giants will be launched on August 16. On that date, 500 major channel suppliers will hold exhibitions. Brands can promote and explain their products face-to-face, which promotes efficiency. distribution and business realization increase.

In addition, investment promotion conferences (August 15) covering major e-commerce platforms such as Douyin, Kuaishou, Xiaohongshu, Pinduoduo, Taobao and Tmall will also be held at the same time, and the servers of each platform will discuss how to play the game. Platform, policy support, category trends, etc. are shared to help merchants effectively settle in and win at the starting line.

What is worth mentioning is that during the exhibition, Yimeishang will also hold the Yimeishang 2024 Industry Awards Ceremony and Social Dinner (August 15), Yimeishang 2024 Special Planning Ceremony | other ceremonies, not only will there be more than 800 celebrities known from all over the Internet on the podium, but more than a hundred annual awards will also be announced at the same time, there will also be a surprise meeting with celebrities; and KOLs (August 15-16) There are so many exciting things that you can’t miss~.

Highlight 4: More than 50,000 accurate channel buyers and presenters, live broadcast products and effects are integrated into one, easy to control

As a high-quality annual event, the 14th Consumer Goods Expo has also attracted the attention of a large number of dealers, KOLs and buyers.

According to internal registration information, there are currently more than 50,000 accurate channel buyers and KOLs from online and offline channels who have registered to visit the exhibition. The channels they belong to include, but are not limited to, major domestic e-commerce platforms (such as). Taobao C-stores, Pinduoduo stores, JD.com POP stores, etc. ), domestic and foreign product delivery anchors, live broadcast bases and MCN organizations, community group buying platforms, group leaders and micro-enterprises, as well as cross-border E-commerce platforms and service providers (such as SHEIN, LAZADA, SHOPEE, etc.). At the same time, offline chain stores (including * chain stores, beauty shops, medical beauty academy chains and other retail stores) will also participate.

In addition, Yimeishang will also build a “live broadcast talent training camp” throughout 2024, recruiting hundreds of anchors, KOLs and group leaders to select products on site, walk around the exhibits, and strongly promote products to achieve effective exhibition, thereby helping exhibitors truly integrate product and effect, and improve brand influence and sales results.

Highlight 5: The World Treasure Discovery Tour for New Products is launched.

Yimeishang has always relied on its keen business acumen to explore emerging development channels, accurately entering the Internet trend many times, helping channels and experts to continuously explore new brands, and also helping brands successfully expand new consumer groups. Through this, Yimeishang Consumer Goods Expo has always been regarded as the first stop for international and domestic brands to enter China and the main venue for new product launches.

Some new products will be launched at the 14th Yimeishang Consumer Goods Expo

In order to better meet the respective needs of brand products and channel experts, Yimeishangte launched the “Global Treasure New Product Discovery Journey” IP project for this exhibition, and will use new product unboxing + exhibition experience + live broadcast/group opening in the form of joint brands to create industry endorsements, it helps channels discover niche treasures, new and good products, and at the same time realizes effective brand implantation and transformation, achieving mutual benefits and win-win results for both parties.

Yimeishang Consumer Goods Expo will be held at Hangzhou Convention and Exhibition Center from August 15 to 17. Tickets are available on last call and free tickets are available.

Ticket registration: Book your tickets online and receive free tickets within a limited time (receiving platform: Juzhan.com)

From August 15 to 17, 2024, the 14th Yimeishang Consumer Goods Expo and Global Beauty Summit 2024 will be opened at Hangzhou Convention and Exhibition Center. Let’s work with the whole industry chain to develop your business!

References:

Meishang Expo-Yimeishang Consumer Goods Fair

BEAUTY LIFESTYLE SHOW

Accommodation area: Zhejiang

Exhibition date: August 15, 2024 – August 17, 2024

Opening and closing hours: 10:00 a.m. – 5:00 p.m.

Accommodation address: West of the intersection of Meishi Line and Yannan Line, Xiaoshan District

Exhibition area: 60000

Number of viewers: 50,000

Detention period: once a year

Organizer: Yimeishang