January 5, 2024
Exhibitors often focus on how their booth will look and what creative attractions or giveaways they can offer, but forget to educate their booth staff on how to interact with attendees.
You can’t skimp on educating your exhibitors!
I was recently interviewed on this topic on the Event Marketing Redefined podcast. When you take the time to coach your booth staff before a show (just like athletes training before a big game), you’ll see a huge improvement in the quality and quantity of leads you collect at the show. Click here to listen to the episode.
If you want to learn more about what exhibitor education is (and isn’t) and why it’s important, check out my free Exhibitor Education Manifesto .
Looking for ways to maximize your exhibition results?
Get this book, thousands of exhibitors have used it to improve everything from show presentations to booth staffing to post-show follow-up and more!
About the author
Maris Arnold
Marlys Arnold brings a unique perspective to trade show presentations with experience as an exhibitor and exhibition organizer. As an exhibition marketing strategist, she provides consulting and training throughout the country on how to create experiential exhibits that generate high volumes of qualified leads. She has facilitated workshops at a variety of events, from local consumer expos to some of the largest trade shows in the United States. Trade Show Insights Blog/Podcast and is the author of Create a better exhibition image and Effective exhibition design (The first book is in Yes: your exhibition is a success series). She is also the creator of this project Exhibitor Education Statement and ExhibitorEd Success System and founder Exhibition Marketing Cafean online educational community.
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