Saudi Red Sea Authority launches “More Than an Ocean” program to promote

The Saudi Red Sea Authority (SRSA) has launched a new campaign, “More Than a Sea,” which is organized around four pillars: regulation, sustainability, investment attraction and tourism promotion. The initiative aims to boost Saudi Arabia’s coastal tourism by highlighting the multifaceted role of the SRSA.

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The event focused on the regulatory responsibilities of the Saudi Coastal Authority, including the development of policies, strategies and initiatives to oversee navigation and marine tourism activities. The Saudi Coastal Authority, in collaboration with relevant entities, has issued seven regulations governing tourism along the coast of Saudi Arabia, ensuring a well-structured and safe environment for visitors.

The campaign also highlights the potential of the Red Sea as a lucrative investment destination, with a population of approximately 7 million and 1,800 km of coastline. The region’s diverse landscapes, rich cultural heritage and abundant marine treasures create an attractive environment for tourists and investors.

Tourism promotion is another important aspect of the “More Than a Sea” campaign. SRSA works to enhance the coastal tourism experience by promoting a variety of activities such as cruises, yachting, diving, snorkeling and recreational fishing. The campaign encourages visitors to immerse themselves in the unique experiences the Red Sea has to offer.

In terms of sustainable development, SRSA is committed to environmental protection, working with the public and private sectors to protect marine ecosystems. Efforts include developing mechanisms to protect natural assets, producing nautical charts to ensure safe navigation, managing marine waste, installing mooring buoys, and establishing meteorological monitoring stations.

The Red Sea coast has more than 150 beaches, more than 1,000 islands and 130 cultural, historical and biological sites. There are more than 20 blue holes, 500 diving spots, and a rich tradition, architecture and gastronomy.

According to the Saudi Vision 2030, the Saudi Reserve Bank aims to contribute 85 billion Saudi riyals to GDP by 2030, increase spending to 123 billion Saudi riyals, create 210,000 jobs and support the diversification of Saudi Arabia’s non-oil revenue sources.