7 Ways to Stand Out at Event Industry Networking Events
A library of event planning resources, hourly rates for tax advisors, and ads into luxury event planning. These items will cost you a fortune in Benjamins. But if you have the support of a strong network, you have access to these and more resources that budding event planners in New York City need. To build a helpful professional community, you need to attend a steady stream of networking events and make a good impression. In this article, we share the top tips New York City event planners need to shine at their social events. 1. Set network goals Be prepared for any social event you want to attend. You can do this by creating a network target before replying. Ask yourself what exactly you want to get out of the networking event you want to attend. Of course, your “umbrella” reason is to grow your event planning business. However, the ways in which networking events can help you achieve this…
12 Instagram strategy ideas for event planners to make more money
There are probably dozens of social media platforms. But when New York City event planners discovered Instagram, they all disappeared. With its emphasis on dazzling visuals, Instagram is the perfect medium to showcase your event planning portfolio. And with its rich content and creative features, Instagram won't bore you like other social media platforms (looking at you, TikTok). In this article, we share 12 ways event planners can use smart Instagram strategies to win more event clients. Before you start marketing your event planning services on Instagram As they say, the devil is in the details, and it’s best to research your Instagram marketing strategy carefully before you start posting. These steps will lay the foundation for successful Instagram social media marketing. 1. Start with detailed goals for your Instagram strategy You Already Know You Want to Use Instagram Get more active customers. Your detailed goals will create a roadmap to achieve your goals. Start by setting realistic goals for…
5 lead magnets event planners can leverage to attract more people
When it comes to growing a thriving New York event planning business, planning top-notch events is only one piece of the success puzzle. You also need to continually attract potential customers through your sales funnel. and do That You need a constant stream of new leads. Lead magnets are powerful marketing tools that, once created, will attract new potential customers indefinitely. In this article, we’ll share five effective lead magnets you can use to attract more event planning clients. What is a magnet for event planners? A lead magnet is an incentive to potential customers that entices them to share their contact information. A lead magnet can be literally anything and comes in many forms. They could be free items, exclusive content, attractive discounts, or anything else that potential customers find valuable. Event Planners Can Use Lead Magnets Collect contact information from potential customers. Lead magnets are very effective marketing tools because they offer incentives that attract people who are…
5 Social Media Strategies to Make Your Event Hot
Most event planners dream of having their event go viral. The massive impact, explosive brand recognition, and street cred that come with a viral marketing campaign are all powerful temptations for people to go to great lengths to “go viral.” But here’s the thing: Event planners don’t let events go viral. Attendees and social media users made the event go viral. So, the job of an event planner is to Create a killer social media campaign It implements all the elements that encourage users to create, share and participate in campaign activities. In this article, we share five social media strategies to help you do just that. 1. Use social media marketing to tell the story of your event Storytelling is a powerful marketing strategy, and social media is the ideal medium to tell the story of your campaign. The top social media marketing campaigns of 2024 use storytelling to engage your audience. Airbnb, for example, leverages storytelling by inviting…
Niche activity or not? Why some event professionals
You grow your event planning business by following one simple rule: Say “yes” to everything. From backyard children's birthday parties to Harry Potter themed weddings, no job is too small or too strange for you to develop your event planning skills. But now, a couple approaches you and wants themselves and their guests to dress up as zombies for their wedding. You're wondering if it's time to make a choice about the type of event you attend. In this article, we outline the reasons why you should focus your event planning services on a niche that reflects your event planning goals and passions. Increase your perceived value (and your income) this The perceived value of your business is an objective and emotional evaluation of your event planning services. It reflects what customers expect when they hire your company. Expectations may vary, but quality, uniqueness, and exclusivity are generally emphasized. While there are many factors that contribute to your “perceived value,”…
6 reasons why New York’s event network continues to thrive
When the temperatures start to drop in New York City, it's hard to push yourself out the door unless absolutely necessary, like cinnamon rolls for modern bread and bagels. You know, important stuff. When freezing rain is involved, other things, like slogging through a First Friday meeting at the local meeting hall, seem less important. However, networking remains a popular strategy for growing your event planning business, even if it means braving the cold. 1. Enhance the image of your event planning business online In the event planning industry, getting your name out there is everything. This is because many events, such as weddings, birthday parties, and bar mitzvahs, are special occasions with an emotional impact. If your customers (or someone they trust) know you personally, they are more likely to trust you on these important occasions. Make the web an important part of you event planning marketing strategy Expand your circle of potential leads. 2. The Internet can increase…
12 Marketing Mistakes You May Make (And How to Fix them)
As an event planner in New York City, you know the competition is fierce. Attracting event clients and ensuring excellent attendance requires not only excellent planning skills, but also a top-notch marketing strategy. 2025 will usher in new trends and expectations, and sticking to outdated or ineffective marketing methods could cost you customers and opportunities. Let’s dive into the common marketing mistakes event planners make and, more importantly, how to fix them. 1. Ignore your online status mistake: A sparse website or inactive social media profiles can give potential customers the impression that you are inactive or irrelevant. In New York's fast-paced market, a weak online presence is a red flag. How to fix it: Invest in a modern, mobile-friendly website and update it Service offerings and product portfolio highlights. Maintain a consistent campaign on platforms like Instagram and LinkedIn, sharing successful past events, customer testimonials, and behind-the-scenes content. Consider hiring a freelance or contract social media manager to ensure…
Starting an event planning business? 5 reasons to look for one
You've been planning big events since you were little. When your mother shamelessly recommends a pizza combo at the greasy neighborhood joint, you fire her from your birthday party plans. Instead, you start making party favors, decorations, and homemade cakes. You invite your entire freshman class and your basement party is the biggest event ever. You know you have found your calling. Now you're ready to take the plunge and realize your dreams and open your own event planning business. honor! Don’t forget to add a mentor to your list of things you need to succeed in event planning. In this article, we share five reasons why having a mentor can help you achieve your event planning goals. 1. Mentors can increase your business’s chances of survival Guidance will help your fledgling event planning business navigate the critical first few years. SCORE, a nonprofit that provides free mentorship to entrepreneurs, reports 87% of customers are still open One year later.…
Paid Advertising and Campaigns: 6 Insights to Maximize Every PPC Dollar
you have so many Options for marketing your New York event. Figuring out the best use of marketing dollars can be difficult. Google’s ever-changing algorithms may make you rethink content and SEO optimization. Social media marketing is taking up more and more of your time because there are so many platforms. Paid advertising may be the best option you are looking for. Targeting is more sophisticated and paid advertising is more effective than ever. In this article, we share six insights on how to maximize every PPC dollar. Google Ads Go Beyond Search Engine Google’s search results are always changing, with elements like AI overviews and featured snippets taking up more space. But don’t give up on your Google Ads budget just yet. according to higher visibilityGoogle Ads can be seen on 650,000 apps. This means your active ads can appear in any number of apps for each user. Its incredible reach makes Google Ads the top investment for marketing…
6 top conferences every event planner needs to attend
The holidays are that time of year when you reconnect with your family, and you can't help but notice how much your cousin's kids have grown since you last saw them. If your event planning business can experience that kind of growth spurt, it will be unrecognizable in a year. Luckily, there's a foolproof business growth strategy that'll have your grandma raving about you and wondering how you grew up to be such a business genius. Attending conferences will boost your event planning business and connect you with decision-makers from top corporate brands. In this article, we list the top event planning conferences for 2025. We're counting down the days and saving the best for last because we think Santa will do just that. 6.IAEE Expo! explain! when: December 9-11 Where: George R. Brown Convention Center, Houston What: IAEA Expo! explain! Full of learning opportunities for event professionals. Classroom instruction, hands-on learning, and the opportunity to earn CE credits make…
5 Benefits of Conducting an Event Planner Website Audit
Almost every new client makes one important stop in their customer journey before they hire you as their New York event planner: your event planning website. Do they pass your social media marketingstop by your booth New York's Top Event Planning Conferencesor contact you through mutual friends, who will almost certainly visit your website before arranging a face-to-face meeting. Having your event planning website audited will lead to higher conversion rates and many other benefits. What does it mean to audit your event planning website? A website audit analyzes your website's performance in one or more key areas. A website audit can uncover weaknesses that reduce website traffic, impact user experience, and ultimately cost you revenue. Most website audits focus on specific performance areas. competitive: Compare your event planning website to your competitors to discover your strengths and weaknesses and identify gaps in the market. Google ranking: Analyze the factors that affect your website's ranking on Google, including inbound links,…
How to incorporate music, comedy and art into dynamic events
You've heard that variety is the spice of life; the same is true when it comes to event entertainment. Providing a variety of entertainment at your event can immerse attendees in an environment full of inspiration, excitement and energy. However, incorporating multiple entertainment options into your event can be tricky. Too much entertainment can distract attendees from the core purpose of the event. Likewise, a mix of different entertainment options can clutter your event and confuse your attendees. In this article we will provide details Successfully mixed entertainment Create dynamic event experiences. How Diversity Creates Dynamic Event Entertainment Dynamic entertainment is the perfect combination of fun, engagement and energy, Make your event a huge success. It transforms your event from one location to go to a place yes. Booking a variety of entertainment activities is key to creating a dynamic event experience. With the right event entertainment mix, attendees can feel all the way you want: inspired, energized, fascinated, and…
Combine live performances to create unforgettable events
Event attendees should have a chance to unwind after a day (or more) of seminars, conferences, and trade shows. Give them a chance to let their hair down, loosen their ties, and cheer with an unforgettable live performance. Live entertainment will help make your event more vivid in attendees' memories. Keep their inspiration flowing as you put on an unforgettable live show. In this article, we’ll show you how to make your event a great experience with live entertainment. Remember your audience is the star of the show Perhaps the most important tip for using live entertainment in event planning is to remember that it’s all about the attendees. Choose a live show your attendees will love. Know your people and their demographics. Their preferences will always determine whether you invite comedians, face painters or casino croupiers to your event. Choose a location that matches your mission If you are incorporating live entertainment into your event, you will need a…
Establish strategic partnerships to grow your event business
Event planning experts already know the importance of relationships. you network your tail Develop relationships that help you succeed. You chat with sponsors and connect with customers. Heck, the glitz and glitz of your finished product, in the form of a spectacular event, boils down to the simple art of bringing people together. But despite this, you may still be missing out on the benefits of a more formal business relationship: a strategic partnership. If so, you're missing out on a key revenue-generating strategy. Who are you 53% more likely to close a deal If you work with a partner. In this article, we’ll give you an overview of how strategic partnerships differ from other business relationships and how strategic partnerships can help grow your events business. The power of strategic partners in event planning You see strategic partnerships at work almost every day. If you've ever strolled through Target, sipped a salted caramel mocha at the Starbucks in front…
Create a strong portfolio: showcase your best event work
As an event planner just starting out, creating a strong portfolio is one of the most impactful steps you can take to attract clients and grow your business. Your portfolio is more than just a collection of past events. It showcases your creativity, versatility, and expertise. A well-curated portfolio gives potential clients a quick overview of your capabilities and helps them imagine the event of your dreams for them. Here's how to build a compelling portfolio that highlights your strengths, whether you excel at networking events, corporate partyor a mixture of the two. 1. Highlight different types of events A great event planning portfolio should showcase your experience across a variety of event types. This variety demonstrates to potential clients that you have the ability to handle everything from intimate gatherings to large corporate events. Here's how to make each type of event shine: social events: Social events such as weddings, birthdays and anniversaries are all about creating unforgettable, heartfelt…
How to use social media to attract high-end events
Social media is crucial for today’s businesses, especially event planners. In fact, prospects are likely to access your social media pages early in the decision-making process, so what they see has a big impact on whether they hire you for future events. Active and engaging social media pages create a great first impression on potential customers and encourage them to interact with your event brand. Here's how to use social media to attract High-end event customers. Choose the right channels and be consistent Managing event planning social media accounts is a full-time job in itself, so there's no need to do it on every platform. Rather than posting content inconsistently across multiple social media channels, Choose one or two You can maintain a consistent presence with regular posts about your events. Now, which channels should you choose? It all depends on which social media channel is most preferred by the customers you want to attract. For example, if you're looking…
5 Proven Strategies for Building Your Event Planning Brand
Breaking into the events world and making a name for yourself in New York can be challenging. As one of the largest markets for event planners, New York City offers both unlimited growth potential and fierce competition. So, what can you do to stand out from the crowd? Try these five proven event strategies to build your event planning brand. 1. Find your event niche and make it a perfect fit If you find your niche in the industry and focus on your strengths, you'll have the best chance of becoming a great event planner. Think about what types of campaigns are most successful for you and who your target audience is. Then, create customer persona Help you learn more about your ideal customer. The more you can hone your strengths as an event planner and identify the audiences that resonate with them, the easier it will be to build your event planning brand. Just starting out and not sure…
How to Plan a Successful Fundraising Gala in New York: An Event
As an event planner, a fundraising gala is one of the riskiest events you can participate in. Not only do you face all the usual pressures of pulling off a great New York City event, but you return You need to ensure that your evening is successful as a fundraiser as well. After all, your clients are paying you to plan a memorable event that benefits both parties entertain guests and Encourage them to donate. So, how can you ensure your fundraising gala is a huge success? Here’s our guide to high-value insights for planning a successful fundraising gala in New York. Choose the perfect venue for your fundraising gala While the main purpose of a fundraising gala is obviously to raise money, you also want your guests to have a good time. There will be one at the party long history An elegant formal event filled with food, dancing and charity. To create the right atmosphere for your event,…
The Power of Recommendations: How to Use Customer Reviews to Grow
Customer reviews can be a game changer for your New York event planning business. From website testimonials to case studies, using real customer feedback can enhance your reputation and prove your event expertise. through strategic presentation positive reviewyou can create social proof that attracts new customers and builds trust. Harnessing the power of referrals is key to letting your event planning brand thrive in a busy marketplace. Provide testimonials on your event planning website Your website will often give people the first impression of your event planning business. This is where people go when looking for more information. When potential customers visit your website, you can convince them to hire your company for their next event. By displaying testimonials from active customers on your website, you build trust and credibility. Positive testimonials reinforce the skills and knowledge you claim to have. They validate what your business can offer potential customers. Put them on the homepage, as this is often the…
Building a Referral Network in New York: Event Marketing Tips
Imagine waking up in the morning to a flood of emails and text messages from potential clients inquiring about your event planning services. Imagine you're drinking an Americano from Bird & Branch and you're attracted to new customers on your phone. This may seem like a far-fetched dream now, but as you build a workhorse of a referral network, it could become a reality for you. In this article, we’ll show you how an event planner can build a referral network in New York to get clients coming to your door. Join a business association New York City is filled with business associations you can join Expand your referral network. Other business owners in these associations are also working to grow their companies. Joining their ranks will put you into a support network where members support each other in many ways, not least by sending referrals. Organize meetups with other event professionals Position yourself as a trusted leader as you…
Expanding your event business in New York City: When and how to expand
Planning an event in New York City involves countless tasks. Your event business responsibilities range from finding a florist to putting together wreaths for a Luau-themed corporate holiday party to figuring out how to convert an Excel budget spreadsheet into a simple and adorable pie chart for client presentations. The problem is that your time isn't as endless as your to-do list. You are considering expanding your New York event planning business team. But you have no idea where to start. Our event planners give you a complete guide to expanding your team. If you've been wondering, "Can I expand my business this year?", this is the deep dive you need to see. How Teams Can Help Your New York Events Business Bringing on one or more people can benefit your New York event planning business in a variety of ways. Of course, this starts with having a pair of hands. But with the right hire, there are so many…
Reinvent your events business: How to refresh your image
Everyone grows and changes, both personally and professionally. Often, this evolution occurs with a major life event, such as the loss of a loved one or a milestone birthday. Sometimes external circumstances force us to make changes, such as market changes or catastrophic events that irreversibly damage a hard-earned reputation. But sometimes, we develop a sense of apathy and no longer enjoy our current trajectory. Regardless, it's time for a change. But how do you pivot your New York events business when you feel a pull pushing you in a new direction? The world sees us and defines us by what we have done in the past. Change What What the world sees needs a Major rebranding. This might be just what your event planning business needs to break out and grow. What does rebranding mean? rebranding Changing your appearance to match your desires and goals. Changing the way you present yourself and your business will change how others view…
Important networking tips for event planners looking to grow their own
New York City is one of the most competitive markets in the world event planning industrywhere growing your business requires not just talent and expertise, but strategic networking. With countless opportunities to connect, collaborate, and engage, building a strong professional network around your business is critical to standing out in New York. Here are top networking tips for event planners looking to expand their business in New York. 1. Attend industry-specific events and conferences In a city filled with professionals from a variety of industries, attending industry-specific events is crucial to making meaningful connections. Events like the Event Planner Expo or a gathering of local hospitality and event professionals provide opportunities to meet potential clients, vendors, and collaborators. Not only are these meetups great for learning about industry trends, but you can also introduce yourself to key players in the New York City event scene. hint: Come prepared with a strong elevator pitch, have your business cards ready, and follow…
Email Marketing Campaign to Drive New York Event Bookings
You're no stranger to promoting New York City events. It's in your blood, it's second nature. When you need to tidy up your house, you know how to spread the word. But how do you market your business? Do you understand the same? Login active customers Do you want to attract event attendees? More specifically, are you leveraging every last drop of your marketing potential through email marketing? Looking ahead to 2025, there has never been a better time to get serious about event business marketing. Now is also a good time to revisit your email marketing campaigns. Today, we’re sharing some email marketing ideas that can help drive bookings and increase revenue. Make 2025 the year you click them in your inbox. Develop a winning strategy for connecting with event customers To get the most out of your event business email marketing campaign, you need to develop a strategy that directly targets the type of event customers you want…
Why Event Planners Love Event Planning Expo
Event Planning Expo is New York's premier conference that brings together the best of the events and hospitality industry. Plan to learn, build strategic partnerships, and have fun over three amazing days! Find out why so many global event planning professionals love this conference and learn how to make the most of your Expo Experience. This is a career opportunity you won't find anywhere else Attend exclusive professional development workshops designed to advance your business expertise. Gain actionable insights and strategies to boost business growth and success. Panel Discussion and fireside chats, which are your chance to learn from the best. Make sure your Expo ticket includes Speaker Series Get a truly exclusive opportunity to listen Tim GroverA top and effective coach for legendary superstars such as Michael Jordan and Kobe Bryant, David Starkrenowned David Stark Design founder and event producer. This is the hottest room to connect with top event professionals Learn from top industry leaders and innovators who…
Does your event marketing need improvement? 8
You're drinking a beer from Ben and Jerry's, recalling the details of your pitch. What went wrong, you wonder? You thought everything was going well. You smiled. They smiled. There was a spark between you. No, not just a spark, there was a fire between you. But everything went up in smoke when the potential event client ignored you, and now you’ve been binge-watching for two days straight. bachelor Wearing pajamas. Throw away the ice cream and turn off the TV, because we have eight ways to improve your sales pitch to close more deals. Win more events Facilitate your business. 1. Understand your potential customers You can plan a hundred weddings, but no two will be the same. Aside from your obvious talent for event planning, there's a reason why every event you host is a unique triumph. And that reason is that every client is unique. Even a company has a unique identity that makes it stand out…
7 Ways to Start Getting More Event Clients and Guest Reviews
For event planners, having online reviews is a must to attract new clients. While you can sit back and wait for people to write their own reviews, this is not the best strategy. You won’t get as many positive reviews as you would if you spent some effort collecting them. Unforgettable event experience. Then, use these tips to develop a strategy for requesting reviews. 1. Solicit comments promptly Strike while the iron is hot and ask for a review immediately. Wait until after the event and politely ask the customer to write a review. Doing this as soon as possible after the event increases the likelihood that they will write a review. Their experience is still fresh in their mind, allowing them to feel the most positive. They also have the details fresh in their mind, which allows them to leave a deep and detailed review. These details are important because they turn an okay review into a powerful one.…
Event Leads vs. Event Prospects: How to Customize Your Sales
Attracting new event clients in New York is like running an Olympic marathon—but with the right Marketing and sales strategyyou’ll cross the finish line with a line of eager clients! A question event planners often ask is: What’s the difference between event leads and potential clients, and how can I tailor my sales funnel for them? Let’s dive into the differences and share insights to help you tailor your sales funnel, get noticed, and ultimately attract more New York event clients. The difference between a lead and a potential customer First, let’s break it down. Active leads are your new contacts—people who have expressed interest in your curation services, but aren’t necessarily willing to hire you yet. Think of them as people browsing your store, curious, but not ready to commit. Event leads, on the other hand, are further down the funnel. These are people who are not only interested, but are actively considering having you as their event planner.…
3 Ways to Successfully Attract Sponsors for Your Event
As you look toward 2025 and create new plans to elevate your event planning, consider your approach Login Event Sponsor. This is one of the most important ways to generate event revenue. Ultimately, it is the game changer for hosting amazing New York events. There is no shortage of brands, companies, and potential sponsors in the New York City area. Imagine the possibilities when you are able to attract more regional or national sponsors. To maximize your event sponsorship, consider improving the following three concepts. Make improvements in these three areas and prepare yourself for bigger goals Event Sponsorship Win in 2025. Sponsorship is big business Sponsorship is big business. politician The sports sponsorship industry alone is estimated to grow to $19.8 billion this year. As an event planner, you can tap into this massive industry for all of your events. Imagine the benefits to New York event sponsors if they could inject an extra five or six figures into…
The Importance of Personal Branding for Event Planners
You live in New York City, which means you’re no stranger to the power of branding. When you see a giant inflatable turkey bobbing up and down 34th Street on the last Thursday of November every year, you’re exposed to branding. When you see tourists ice skating downtown, you’re seeing branding in action. When you see these things, you immediately think of Macy’s or Rockefeller’s. So, when we explore personal branding as an event planner, how does your brand make an impact? It’s easy to find examples of how large companies use branding to create a positive image. But what can branding do for New York event planners? In this article, we’ll discuss personal branding and why it’s so important to you. Important for NYC Event Planners Just like big companies. What is Personal Branding in Event Planning? Simply put, your brand is what you’re known for. It’s easy to think of your brand as a product. For example, Lexus…
5 Benefits of Retargeting Ads and How to Use Them in Your Campaigns
In order for an ad to be most effective, it needs to appear in front of people multiple times. Typically, an ad needs to appear multiple times to gain some kind of recognition. It takes more appearances for people to recognize and remember the ad. Then, it takes more appearances for people to remember the ad and associate it with your business. If you want your event promotion to be as effective as possible, you need to utilize ad retargeting as part of your marketing and promotion strategy. How retargeting works for campaigns When you include Repositioning In your online marketing strategy, you focus on using paid ads that appear in front of your target market who have previously interacted with your website or social media. Paid retargeting ads increase the number of touch points between you and your target customers. With increased visibility, you can increase engagement rates and ROI. Tracking website visitors The first step in setting up…
Event Video Marketing: 6 Dos and Don’ts
Video is the most effective marketing medium and should be part of your event marketing strategy. It is versatile and can be used to effectively deliver messages and branding at a variety of events across multiple platforms. Creating a video is relatively easy since almost everyone has a smartphone with a high-quality camera. However, it is worth considering carefully for your event planning business. These seven considerations will help you create a successful event video marketing plan. 1. Share authentic content People can tell when marketing is inauthentic. In the face of a flood of content, fake content will be immediately ignored. This is the last thing you want after investing time and resources into producing content. You may also alienate your target audience and have them associate your event planning brand with negative opinions or feelings. Consider using a mix of professionally produced and casual content to create a sense of authenticity. High production value content looks professional and…
Why Local SEO Is Important in Event Planning
An SEO plan is essential to the marketing strategy of your event planning business. However, trying to rank for any event planning-related search can make the task overwhelming. It also may not bring the best results for your goals. Instead, consider focusing your SEO efforts on Local SEOThis small change could have a big impact on your event planning business. What is Local SEO? Local search engine optimization (SEO) focuses on improving your event planning business's online presence in search results for a specific geographic area. The goal is to make your event planning business more easily found by people looking for local businesses. Typically, businesses with a physical storefront use local SEO to help people find and visit the business. Local SEO can benefit event planners. It can increase visibility to those looking to hire someone to plan an event. It can also help increase visibility for events that are open to the public. Improve local search visibility While…
7 Reasons You Can’t Miss Event Planning Expo 2024
If you’re in the event planning industry, whether you’re a professional planner or an event service provider, you know the importance of attending conferences and industry events. It’s where you meet new people and find new clients. It’s where you check out your competitors and learn about the latest event trends. But there’s one conference (among many great events) you simply can’t miss this year. Event Planning Expo 2024 is here… and it’s the go-to hotspot for anyone looking to become an event planner Succeeding in the events industryToday, we’ll tell you why the Expo is such a milestone for careers and entrepreneurs, and share the reasons why you must be in this room in October. 1. This is not one or two days, but three full days of high-energy socializing Event Planning Expo 2024 can’t be limited to just an afternoon or a day of networking. The events and hospitality industry’s premier conference will be filled with three full…
Content Marketing and Infographics: 9 Ways to Boost Your Event
Your event is the best and you want it to get the attention it deserves. But promoting it online is not easy. You need to use all the marketing tools to reach your target audience and keep your event top of mind. In this article, we share our Best Tips for Creating Popular Content Provide for your event 1. Infographics Infographics shine a laser beam directly into the learning center of our brains. Our brains are naturally good at processing information visually. With bright colors, eye-catching graphics, and text arranged in can’t-miss bubbles, infographics give our brains the visual stimulation they crave. For these reasons, infographics will help your New York event become top of mind for your audience. 2. Other visual content Visual content is too important to stop at just infographics. People are three times more likely to follow instructions when they come with illustrations than when they come with text alone. Likewise, people will absorb information about…
How to use drip email campaigns to attract people to your
People in the know use the word "drip" in a specific context. It is modern slang meaning "very cool, awesome, trendy," and "drip" means you are doing something. Drip email marketing campaigns get their name from the steady stream of “drip” emails they send to recipients. Drip marketing campaigns are a nod to irrigation systems, which work with recipients like water nourishes crops. However, drip email marketing campaigns are so effective that we think the Gen Z lingo fits in better. In this article, we’ll show you how to create drip email marketing campaigns for your New York events that are nothing short of drip-like. What are Drip Email Campaigns? A drip email marketing campaign is formally a series of customized emails designed to guide recipients through their customer journey. Remember those choose-your-own-adventure books for kids? Readers would “choose” the main character’s next action and then turn the page to continue reading. Drip email marketing campaigns take cues from recipients’…
How to Build Your Event Planning Brand, Logo and Image
Creating a strong event planning brand, logo, and identity is essential to differentiating your business and attracting clients. Below is a step-by-step guide perfect for those just beginning their business journey as an event planning professional! Step 1: Define Your Brand Identity Understand who you are and how your mission and vision fit into your business plan. Event planners differentiate themselves based on their expertise, personality, and brand image. This is how you stand out and be innovative, making your event services more attractive to event clients. Know your audience: Determine your Target activity customers Be it corporate clients, brides, non-profits, etc. Customize your brand to suit their preferences and needs. Clarify your mission and values: What does your event planning business stand for? Your mission and values will guide your brand decisions and resonate with your audience. Unique Selling Proposition (USP): Identify what differentiates your business from your competitors. Is it your unique design aesthetic, exceptional customer service, or…
5 Ways to Add a New York Touch to Your Event
New York City is a melting pot of cultures, customs, and cuisines. This reflects the city’s diversity and culinary creativity. New York City event planners are able to utilize any cuisine they want when hosting any type of event, from corporate to social. The variety of flavors available here is unmatched and will delight your guests. Unique and unforgettable dining experienceFrom New Yorkers’ favorite pizza and deli-style heroes to ethnic favorites, famous desserts, and more! Explore some of the diverse catering options for your next event and show your guests how New Yorkers pay homage to the city’s vibrant cuisine. 1. Go to New York Pizza for a slice Sometimes the simplest things make the biggest impact, and nothing says New York like eating a slice. Delightful dining options Never disappoint. Create a New York Pizza Bar that provides an interactive and memorable experience for your guests. They can make classic cheese, margherita, veggie and specialty pizzas with the help…
Avoid these common event advertising mistakes and check out
As you build and grow your event planning business, you’ll probably make some marketing and advertising mistakes. Maybe you chose the wrong platform to promote your event, or you overlooked a typo on your party invitation. Making mistakes when promoting your events and services is inevitable. However, it helps to catch and correct the mistakes early on. Learning from them means avoiding similar missteps in the future. To help, we’ll share some common advertising mistakes that event planners sometimes make when it comes to event marketing and business promotion. Learn from them and get more results. Ignoring market trends Similar to other industries, Event Planning Industry Trends Trends come and go. Event planners who don't stay on top of trends will find themselves out of favor with their target market. Advertising services that are out of sync with current event trends can make your brand or event look outdated or stale. If your business is stuck on increasingly older trends,…
Insights for crafting and sending the most engaging campaigns
In our culture of wearing yoga pants all day and using abbreviations when texting, something is missing. After all, how can you sincerely wish someone a happy birthday when you can just type out the three letters "HBD" instead of spelling out the three words? At the very least, isn't it worthwhile to find an appropriate emoji for your friend's happiness? Sure, the information age has given us electronic invitations and Big Brother Live. But just as the joy of birthdays died with "HBD," when you Rely on electronic invitationsIn this article, we share insights into event invitation design ideas that will give your New York event the treatment it deserves. The role of New York event invitations New York City event planners know all too well that an event begins long before the first guests arrive. In many ways, your event begins the moment your attendees receive your invitations. Your invitations set the stage for your upcoming event in…
6 Ways to Grow Your Business at Event Planning Expo 2024
So, how is your event planning business going so far in 2024? Are you attracting more clients this year? Have you launched a new event planning niche or website? Are you making enough connections with the right people? More importantly, are your skills growing or improving? If you think there is always room for improvement, there is one more session on this year’s agenda that you cannot miss. Yes, there are others Large event conference But none brings the energy, opportunities, or high-value insights for real business growth like the Event Planning Expo. This is your chance to get in the room, meet top brand decision makers with deep budgets, and shine! There are countless ways to grow your business. Today, we’re highlighting six initiatives that can make a world of difference for your events company. 1. Learn new marketing strategies from over 50 speakers The popular Speaker Series on the second day of the Expo always delivers something special.…
Growth and Expansion: How Today’s Event Planners Can Achieve Their Goals
To be successful in the event planning business, you need to understand how to scale and grow. While you can do either one or the other, that’s not the best approach. By combining growth and scaling in a long-term strategic plan, you can scale your business in a controlled way. This way, you can take calculated risks to help your event planning business succeed. Growth vs. Scale: What’s the Difference? Entrepreneurs often use the term Growth and scale Can be used interchangeably. However, there is a subtle difference between the two terms. Both terms refer to increasing the size of an event planning business, ultimately attracting more clients and increasing profits. Growth is achieved by adding more resources. Expansion is achieved by strategically using existing assets to optimize operations without increasing costs. Focusing all of your energy on either expansion or growth can result in risky long-term business plans. Using a strategy that combines both will achieve measurable business progress.…
Explore the latest exhibition information and industry trends at ASAP Expo Magazine. Your one-stop platform, bringing together global exhibition highlights, industry trends and in-depth analysis, to help companies accurately connect with the market and seize business opportunities.
