6 Trends Chief Marketers/Event Marketers Are Betting on
Tune in for a special B2B edition of our end-of-year trends chat as we look ahead to 2025 and reveal the trends that will change the face of business activity in the new year. In this candid video conversation, we'll dive into the data, sentiment, technology and cultural shifts driving the biggest changes in B2B campaigns and share many takeaways, including:Practical uses of artificial intelligence This will increase attendee engagement New ways and reasons to use it Incentive activities smart budget strategy for increasing (and stabilizing) budgets Simple tips to make your event accessible neurodivergent audience Thoughtful approaches to make events more exciting sustainable Shocking new ideas How to deliver content in an activity Plus some new year-end statistics
How Taylor Swift’s Eras Tour inspires engagement
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Agency HR update: Talent pools and creative roles
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Collaborative Learning Day: What to Expect at an Agency
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