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Episode 040 – Livestreaming and other virtual tools launched by big brands –

Ben Thomas currently serves as Senior Publishing Director at MarketScale, a B2B publisher and strategic marketing firm overseeing 16 publications. He has over a decade of award-winning experience in visual direction and media creation for events, Over The Top and live platforms, marketing, network TV and social media. Ben decided on his career path at the age of 7 and to date has led billions of content interactions for some of the most influential brands in the world.

Important Tips from Ben:

– Think about what your audience wants to see or learn.

– Remember to educate, inform and inspire!

– Try live streaming! Grab your phone and do a live Zoom call, or if you’re too nervous to go live, record a video and chat during the “live” session.

– Don’t repeat what you do at traditional trade shows. It will look like you haven’t made any effort. You have to do more to attract your audience!

– Have your own channel!

Learn more about BrandLive:

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Contact Ben for more information:

Email ben.thomas@marketscale.com

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About the author Jim

Jim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.

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