Are you frustrated by the lack of results and ROI when you transition from live trade shows and events to virtual events and webinars? Here are 4 important things you must do, shift, and focus on to maximize your results!!
(1) Raise your expectations and change your mindset!
Changing your mindset is the first thing you need to do. No, virtual events are not live events. Yes, it’s harder to engage with attendees. But that doesn’t mean you won’t go into an event with higher expectations!
Shift your mindset to a positive one and make sure your team does the same!
(2) Set firm goals
This is a must for any event – virtual or in-person! Choose the right metric and then go after it with all your might! But if you don’t have any goals, you’ll never achieve them.
(3) Participate! Participate! Participate!
Just like a live event, engaging with attendees will result in more leads, more demos, and more sales! Get clear on your technology platform, then engage with everyone who attends your webinar or walks into your “virtual booth”!
(4) Follow up!
Develop a solid event follow-up strategy. Virtual events are even more important than in-person events, and follow-ups need to be memorable, timely, and effective!
(Bonus!) Host a contest for event staff
Want to get even better results? Create a contest and offer rewards to those who work hard to reach your goal! Just make sure the contest is directly related to your goal!
Let me know how you are doing during this pandemic!
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Email me: jim@tradeshowu.biz
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