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Episode 053 – The virtual future from the Virtual Events Institute

RD Whitney is the co-founder of the Virtual Events Institute (VEI) and CEO of Media 365. RD has a long and successful track record in building, managing, and delivering business community solutions across a wide range of markets and industries.

RD joins host Jim Cermak to discuss the future of virtual events, how to get better results from them, and what certification programs the Virtual Events Institute is working on.

RD is a distinguished leader of global media companies Tarsus, Diversified Communications and several other media groups, and served on the board of directors of Onstream (a pioneer in webcasting and virtual broadcasting) for 6 years. He has also launched and managed 5 successful national certification programs and has 30 years of experience connecting buyers and sellers through professional training, events (in-person and virtual), education, peer learning and data.

Key takeaways for RD:

  • When moving to virtual events, look for transformation, not translation!
  • A trade show can and should be a year-round interactive community.
  • Identify best practices, share them with others, and learn from others.
  • Learn about the certification programs offered by VEI that can benefit producers, organizers, exhibitors, sponsors and marketers of trade shows, expositions, events and conferences.
  • Hybrid events are the future. Learn how to make your future live and in-person events a hybrid.

Visit these websites:

www.VirtualEventsInstitute.com

www.Media365.com

Contact R.D. Whitney:

e-mail: rdwhitney@media365.com

LinkedIn: Whitney

Twitter: De Whitney

About the author Jim

Jim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.

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